Episodios

  • Breaking The Burnout Cycle In Your Business
    Jun 3 2025

    Feeling like your entrepreneurial success is just a facade, masking a deep sense of burnout? This episode dives into the often-hidden epidemic of entrepreneurial burnout, exploring the disconnect between external achievement and internal well-being. In this candid conversation, Gwen Bortner and Tonya Kubo unravel why so many business owners and professionals, especially women, find themselves on the brink of crashing despite outward appearances of success. They dissect the societal pressures and false benchmarks that lead to unsustainable business practices, offering actionable strategies to realign with your true definition of success. Discover how to identify warning signs, shift your mindset, and ultimately create a business that not only performs well but also feels good to run day after day. If you're ready to break the burnout cycle and build a business that serves your life instead of consuming it, this episode is for you.


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    41 m
  • Win-Win Business Collaborations: Setting Expectations For Success
    May 27 2025

    While everyone's buzzing about business collaborations and partnerships as the golden ticket to growth, achieving a true win-win isn't always as simple as it seems. In this episode, Gwen Bortner and Tonya Kubo, seasoned internet veterans and business strategists, cut through the noise to reveal the essential elements of successful collaborations versus formal partnerships. Gwen, with her meticulous approach and operational expertise, distinguishes between fleeting collaborations and lasting partnerships, while Tonya offers her unfiltered insights on setting expectations and avoiding misaligned goals to ensure a truly win-win outcome. Learn why many collaborations never get off the ground, what fuels a thriving joint venture, and the crucial step of planning your "breakup" from day one to guarantee a positive, win-win result for all parties involved, all while navigating today's complex business environment.

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    39 m
  • Coach, Consultant, Or Advisor? Demystifying Business Support Choices
    May 20 2025

    Navigating the world of business support can feel like a minefield; are you looking for a coach, consultant, or advisor, and what's the real difference anyway? In this episode, Tonya Kubo and Gwen Bortner engage in a lively, no-holds-barred discussion that cuts through the confusion. Gwen breaks down the nuances between these roles, helping you determine exactly what support your business needs to thrive. They dive into real-world scenarios, playing a fun "matchmaking" game to pinpoint whether a coach, consultant, or advisor is the right fit for common business hurdles. If you've ever felt stuck, overwhelmed, or unsure of where to invest your resources, this episode is your essential guide to making smart, strategic decisions and finally getting the support that truly propels your business forward.

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    41 m
  • The Comparison Trap: Redefine Business Success, Ignite Your Vision
    May 13 2025

    The comparison trap is a sneaky beast, isn't it? It whispers doubts in your ear while you scroll through seemingly "perfect" businesses online, making you question your own path. In this candid episode, Tonya Kubo and Gwen Bortner dive headfirst into this all-too-common pitfall for entrepreneurs, especially women. We're pulling back the curtain on those curated social media feeds to reveal the messy, authentic realities behind the scenes. Gwen shares her insightful perspectives on why women might be particularly susceptible to comparison and offers practical, down-to-earth strategies to define success on your terms. Forget the one-size-fits-all formulas; we're all about finding your unique "right answer" and building a business that celebrates your strengths, your vision, and your authentic self. Tune in to break free from the trap and step into your power!

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    40 m
  • Simplify To Amplify Part 4: Take Control Of Your Business Commitments
    May 6 2025

    Feeling like your business commitments are running you instead of the other way around? It's time to tackle the biggest business bottleneck most entrepreneurs overlook: the commitments themselves. In this episode, Tonya Kubo and Gwen Bortner wrap up their "Simplify to Amplify" series by dissecting the four types of business commitments—time, relationships, financial, and marketing—that could be draining your energy and bandwidth. Gwen, an expert in everyday effectiveness, and Tonya explore how to identify these energy-draining obligations, gracefully exit the ones no longer serving you, and build a commitment strategy that aligns with the business you actually want. If you're ready to stop rushing from one obligation to the next and finally take control of your schedule, this episode is your roadmap to reclaiming your time and amplifying what truly matters.

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    45 m
  • Simplify To Amplify Part 3: Untangling Business Processes For Bigger Impact
    Apr 29 2025

    Streamlining business operations isn't just about efficiency—it's about reclaiming your time and sanity! In this episode, Tonya Kubo dives deep into the art of simplifying business processes with the brilliant business advisor, Gwen Bortner. Together, they unravel the mystery of how processes get tangled over time, leaving you with a web of workflows that drain energy and confuse your team. Gwen shares her no-nonsense insights on auditing your tech stack, identifying redundant tools, and empowering your team to redesign processes from the ground up. If you're tired of "we do it this way because we always have" and ready to create systems that truly work for you, this episode is your roadmap to untangling the chaos and amplifying your business impact.



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    37 m
  • Simplify To Amplify Part 2: Expert Advice On Simplifying Your Offerings
    Apr 22 2025

    Offering simplification and the principle of simplify to amplify aren't just buzzwords; they're the keys to unlocking greater profits and a less stressful business. In this episode, Tonya Kubo and business advisor Gwen Bortner dive deep into how to streamline your products and services. Gwen shares her expertise on why the common belief that "more choices are better" often leads to customer confusion and business overwhelm. They discuss how entrepreneurs often end up with a "library" of services disguised as a simple menu and the hidden costs of context switching between multiple offerings. If you're struggling to explain your services clearly, feeling like your revenue is spread too thin, or sensing that your offerings are more complex than they need to be, this episode provides practical insights. Tune in to discover how simplifying your offerings can amplify your business's success, making it easier for both you and your clients.

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    41 m
  • Simplify To Amplify Part 1: Growing Your Business By Doing Less
    Apr 15 2025

    Are you constantly adding new tools, services, and systems—only to feel like you're working harder with less to show for it? In this episode, Tonya Kubo and Gwen Bortner introduce the Simplify to Amplify series, challenging the idea that more is always better. They explore why businesses tend to drift toward unsustainable complexity, how simplifying can actually increase impact and profitability, and the mindset shifts needed to embrace a more streamlined approach. From cutting unnecessary offerings to setting clear commitments, this conversation will help you create more success with less stress. Join us for this insightful discussion and discover how simplifying your business can amplify your results.

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    31 m
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