Benjamin Dennehy is an engaging and entertaining trainer and speaker who blends humour, psychology, and raw insight to challenge everything you think you know about sales. Known as The UK’s Most Hated Sales Trainer—a title he unapologetically made up for marketing purposes—Benjamin isn’t here to coddle. He’s here to disrupt. With brutal honesty and sharp observations, he holds up a mirror to the sales industry, exposing uncomfortable truths that many recognise… and few want to admit.

Originally called to the bar as a qualified Barrister in New Zealand, Benjamin never planned on a career in sales—like most people in the profession. Very few dream of sales as kids, yet somehow find themselves selling by default, not design. Young, articulate, and presentable? That’s often all it takes to land a sales role. But doing a job you never truly wanted? That’s a recipe for mediocrity, and Benjamin is on a mission to change that.

Through his no-nonsense, laugh-out-loud style, Benjamin helps sales professionals break out of autopilot and into purpose. He doesn’t teach gimmicks—he teaches mindset. Whether speaking from a stage or leading a training session, he’ll leave you thinking, laughing, and maybe just a little bit uncomfortable. And that’s exactly the point.

During the show we discussed:

• Spotting high-value prospects quickly
• Leading sales conversations with confidence
• Building a top-performing sales mindset
• Sales script vs. process — what works best
• Disqualifying prospects faster and smarter
• How prospects deceive you—and what to do
• Creating a consistent sales pipeline
• Opening calls with clarity and purpose
• Handling objections without losing control
• Following up without sounding desperate
• Mindset shifts to earn more with less effort

Resources:

https://uksmosthatedsalestrainer.com/

Eric’s journey into the financial world was born from personal experience. Growing up, he watched his hardworking father battle a debilitating illness and saw the financial strain it placed on his family. It became clear to Eric that many hardworking professionals, like his parents, were navigating a complicated financial landscape without the personalized guidance they needed. This realization sparked his lifelong mission: to become the trusted advisor families could count on during life’s most challenging moments.

With a degree from the University of Rhode Island, Eric began his career at Merrill Lynch in Retirement Plan Services, laying the foundation for his expertise in long-term financial planning. He later joined Bloomberg, LP, where he deepened his knowledge and expanded his ability to deliver impactful financial solutions. Over the last 13 years, Eric has helped clients save millions in taxes and move confidently toward financial independence.

What sets Eric apart is his empathy-driven approach. He takes the time to understand each client’s unique story and crafts personalized strategies that align with their goals and values. His mission is to provide more than just financial advice—he offers clarity, security, and peace of mind, helping clients transform uncertainty into confidence and turn aspirations into lasting legacies.

During the show we discussed:

• Tax planning vs. tax prep: the big misconception
• How tax strategy can save millions—and why few use it
• Real client example of proactive tax savings
• Why advisors must show up in tough times, not just wins
• Common financial traps before hiring an advisor
• The overlooked human side of financial advising
• Balancing ambition and risk in high-stakes decisions
• An investment to avoid—and the reason behind it
• Why one-size-fits-all advice is risky
• Crafting strategies based on life, not just income
• How empathy shapes better financial plans
  

Resources:

https://www.emangold.com/

Glenn Poulos is a seasoned sales leader and entrepreneur with over four decades of experience. He began his career in 1985 as a technical sales rep and quickly found his passion in customer-facing roles. In 1991, he founded his first company, mmWave Technologies Inc., and later served as President of Anritsu Electronics Ltd. for nine years. In 2007, Glenn founded Gap Wireless, which became a leading distributor for the mobile broadband and test & measurement equipment markets. He successfully sold the company to NWS in 2022.

Throughout his career, Glenn has spent thousands of hours in the field, working closely with customers and mentoring sales teams. His hands-on experience has given him a deep understanding of what it takes to start, scale, and succeed in business. Glenn is particularly passionate about sales strategy, consumer behavior, and the emotional drivers behind decision-making, which has helped him create and lead several successful companies.

Now, Glenn is exploring new opportunities to share his expertise. Whether through collaborations, podcast appearances, or speaking to sales teams, he brings a proven, results-driven approach. In his personal life, Glenn enjoys hiking, skiing, and playing pickleball near his home in Toronto, Ontario.

During the show we discussed:

• Use the WSP method to make your product more attractive
• Get sales reps to dig deeper at the start of each call
• Handle 10 types of tough customers with ease
• Avoid common sales negotiation mistakes
• Stop costly sales mistakes before they happen
• Keep your sales reputation strong under pressure
• Turn objections into closed deals

Resources:

https://glennpoulos.com/