Are you a builder looking to attract more of the right clients and grow your business? In this episode of the Build Up podcast, hosts Aidan Cropper (Director, IPSUM UK Ltd) and David Guttierez (Director, Nest Building Group Ltd) share how marketing has helped them scale their own building company – and how it can do the same for you.

From getting your brand foundations right to managing social media without it taking over your life, this episode is packed with practical tips for small and medium-sized construction businesses ready to step up. Whether you're just starting out or refining your client base, learn how to:

• Build a brand that reflects your business and values
• Understand who your ideal clients are—and how to reach them
• Use visual branding, even without a website, to professionalise your business
• Create a marketing plan that fits your time and resources
• Raise your profile with strategies like reviews, awards, and trade memberships

🎧 Plus, Aidan and David share personal stories and what’s worked (or not) in their marketing journeys.

🛠 Challenge for listeners: Take just 20 minutes to map out your brand, clients, and goals - because the clearer your direction, the better your marketing can work for you.

📩 Got feedback or want to share your takeaways? Email us at buildup@fmb.org.uk.

📍 Visit fmb.org.uk/brand to download our guide and for more resources to help you build your business brand.

🔔 Like what you hear? Hit follow, tap the bell icon, and subscribe for more no-nonsense business advice tailored to UK builders.

Anchor: Amy Voce

Hosts: David Guttierez & Aidan Cropper

If you're a builder running your own company – or thinking about taking the leap – Build Up is the podcast built for you. Brought to you by the Federation of Master Builders (FMB) and hosted by fellow builders David Gutierrez (Nest Building Group) and Aidan Cropper (IPSUM UK Ltd), joined by our anchor Amy Voce, each episode dives into the real-world challenges of running a building business in the UK.

In this episode, we’re talking about something that can make or break your business: managing your finances. From cashflow to late payments, we’re joined by finance expert Roger Brown from Bibby Financial Services (UK) Limited to help you get a better grip on your money and keep your business running smoothly.

From pricing smartly and setting clear payment terms, to credit-checking clients and forecasting for the future – we’re covering the practical steps builders can take to improve their cashflow and build financial resilience.

🚧 Hear straight-talking tips from builders and an industry expert

🛠 Get practical advice you can use

🧠 Learn what’s worked – and what hasn’t

💬 Episodes designed to fit into your busy day

Brought to you by the FMB, this is the podcast that helps you build your business while you’re building everything else.