Sometimes, the best way to make a statement is with silence. For the entire month of May, LL Bean has been pausing all social media to support mental health. In this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, walks us through the reasoning behind and the impacts in the wake of the brand's seasonal silence.

What you’ll learn:

• Having your brand take a stand on well-being and other values adds new dimensions for consumers to latch onto.
• Sacrificing online presence in a community-minded manner can give rise to a brand's earned media.
• Consumers, ages 20 to 40, will support brand sincerity over social media presence.

In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, follows up on a previous episode titled “Unforgettable” about the importance of standing out in business. Paul takes this idea further by discussing how video, specifically how you shoot video, can make your business not just seen, but remembered. Whether you’re selling tires or cakes, the goal is to highlight what makes your company different in a visual way that captures attention. With a phone camera and a willingness to think visually, you can craft video content that educates, entertains, and stands out from the competition.

YOU’LL LEARN HOW TO:

– Use Video To Differentiate Your Business

– Harness the Power of Unique Angles and Perspectives

– Engage Audiences with Behind-the-Scenes Content