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The Brand Forum

The Brand Forum

De: Jeremy Bloom
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 Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivasCopyright 2025, Marketecture Media, Inc. Economía Exito Profesional Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers

    Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers
    May 21 2025
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Brad Feinberg, VP of Media, Digital, and eComm at Molson Coors, to talk about what it takes to evolve iconic brands in a modern marketing landscape. With nearly 30 years in the industry (16 of those at Molson Coors) Brad brings a sharp mix of creative thinking and data-led precision. From leading transformations in media, digital, and e-commerce to integrating generative AI, Brad shares why brand equity and performance shouldn't be siloed — and how keeping a modern mindset is the only way to avoid becoming obsolete.
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    28 m
  • Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

    Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh
    May 7 2025
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and what’s rebranded) when it comes to AI in marketing. She shares how marketers can cut through the noise, evaluate new platforms amidst regulatory uncertainty, and stay grounded in strategic partnerships that truly move the needle. From her career beginnings in digital agencies to overseeing paid media at one of America’s biggest banks, Natasha gets candid about the evolution of ad tech, the risks of platform association, and the power of treating partners with empathy and respect. Plus don’t miss her hilarious commentary on trash TV, the genius of The Office, and why Level Up by Ciara is her walk-up song.
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    32 m
  • From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits

    From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits
    Apr 23 2025
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television. Sarah shares what makes Roku more than just a TV device, how her team translates a technically advanced ad platform into a story that actually resonates with marketers, and how personalization and AI are reshaping the relationship between brands and consumers. They get into the strategic evolution of Roku’s brand story, how to maintain clarity in a crowded landscape, and what it means to be both a consumer-loved platform and a business-critical media partner. Plus, you’ll hear a few of Sarah’s favorite brands, her thoughts on career pivots in ad tech, and why shoppable TV might be closer than you think.
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    22 m
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