In this episode of The Brand Blueprint, host Dana Ammons sits down with Deanna DeFelice, founder of Ovease—a breakthrough brand that’s changing the way people treat chronic period pain. Deanna shares her personal journey from Kansas City to Boston and back, how her own struggles with endometriosis led her to create Ovease, and why personalized nutrition is the next frontier in menstrual health.

🔑 Episode Highlights:

00:00 – Welcome to The Brand Blueprint

00:45 – Introducing Deanna DeFelice: From Kansas City to Boston and Back

02:20 – Rapid Fire Questions: Favorite Comfort Food, Best Productivity Hack, and More

05:00 – Deanna’s Personal Journey with Chronic Period Pain

07:45 – What is Ovease and Why It’s Different from Other Period Products

11:10 – From Patient to Founder: How Deanna Built a Health Brand from Scratch

14:35 – The Power of CIC’s Social Impact Accelerator and Mentorship Network

18:20 – Why Personalized, Nutrition-Based Solutions Matter

22:00 – What Founders Can Learn from Listening to Their Bodies and Audiences

25:40 – Ovease Product Line, R&D, and Future Vision

30:00 – Final Thoughts: What’s Next for Deanna and Ovease

📌 Key Takeaways for Founders:

- Solve for real pain: Ovease was built out of necessity—proof that the best innovations come from lived experience.

- Don’t overlook community: CIC’s accelerator and Boston’s ecosystem gave Deanna tools and mentorship she couldn’t find elsewhere.

- Talk to your customers early and often: Deanna credits direct user feedback for key pivots in her product development.

- Trust your gut—literally: Your own body’s signals might be the roadmap to your best ideas.

📺 Watch the full episode now at https://youtu.be/EljMz0nC6Hs

Follow Deanna and learn more about Ovease at www.ovease.com or @oveaselife on Instagram.

#TheBrandBlueprint #Ovease #DeannaDeFelice #PeriodPainRelief #MenstrualHealth #WomenInHealthTech #StartupStory #SocialImpactStartups #FounderJourney

Welcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide.

Timestamps:

00:00 – Intro: The Brand Blueprint × CIC Special Series kicks off

00:45 – CIC’s Global Footprint: Why one card unlocks every campus

02:15 – Cohort Diversity: Mixing sectors for breakthrough innovation

04:00 – Facing Political Scrutiny: Articulating CIC’s mission and impact

05:30 – Equity Reimagined: Teaching founders to wield capital wisely

07:25 – Funding Pathways: Banks → Angels → Revenue Finance → Grants → PitchContests

09:15 – Rising Tide Philosophy: Community practices that amplify success

11:00 – Closing Reflections: Keys to applying CIC’s model to your venture

Connect with CIC:

🌐 cic.com | 🔗 linkedin.com/company/cic | 📸 @cic_innovation

In this episode of The Brand Blueprint, host Dana Ammons sits down with serial entrepreneur Kam Price to explore how he’s built multiple purpose-driven ventures—ranging from youth transport in social services to Supreme Water convenience retail to Hesperia streetwear—without an MBA. Kam shares the grit behind his success: a relentless work ethic, learning from “haters,” and balancing fatherhood of 11 with fast-paced entrepreneurship.

You’ll also hear insider insights on the trucking industry, pivot strategies, and how community empathy informs every new business. Tune in for a masterclass in resilience, adaptability, and the mindset that fuels serial founders.

Timestamps
00:00 – Introduction to The Brand Blueprint
00:28 – Meet Kam Price: From Group Homes to Streetwear
01:40 – Rapid Fire: Kam’s Favorites & Daily Rituals
03:17 – Fitness, Family & Foundational Routines
07:39 – Early Hustles: Youth Transport & Social Services
10:30 – Visionary Goals: Building a Social Impact PAC
14:51 – Overcoming Challenges in Social Services
19:34 – Transition to Convenience Retail: Supreme Water
30:47 – Expanding the Portfolio: Side Gigs & Trucking
31:24 – Streetwear Appeal: Launching Hesperia
32:33 – Trucking Business Deep Dive & Margin Tips
35:27 – Advice for Aspiring Trucking Entrepreneurs
42:04 – Universal Lessons for Every Founder
51:02 – Balancing Entrepreneurship & Fatherhood
55:31 – Final Thoughts & What’s Next for Kam Price

🔗 Watch the full video & read complete show notes:
https://youtu.be/b_4xNQ0I12o

#SerialEntrepreneurship #PurposeDriven #KamPrice #TheBrandBlueprint #NoMBA #PivotStrategy #FamilyBusiness #StartupLessons