Episodios

  • Nintendo — Family Friendly Video Games That Shaped Our Childhoods
    May 22 2025

    In this episode of the Brand Archive, hosts Ben and Ashton explore the rich history and evolution of Nintendo, a company that has significantly impacted the gaming industry since its inception in 1889. They discuss Nintendo's journey from a playing card company to a global gaming giant, highlighting key innovations, iconic games, and branding strategies that have kept the brand relevant. The conversation also touches on Nintendo's failures, lessons learned, and the importance of community engagement and partnerships in maintaining cultural relevance.

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    31 m
  • Taco Bell — Late Night Fast Food That Built a Devoted Fanbase
    May 15 2025

    In this episode of The Archive, hosts Ben and Ashton explore the fascinating history and evolution of Taco Bell, from its origins as a hot dog stand to becoming a major player in the fast food industry. They discuss the brand's innovative marketing strategies, unique menu items, and distinct personality that sets it apart from competitors. The conversation also touches on challenges faced by Taco Bell, including controversies and lawsuits, as well as the company's commitment to innovation through its Innovation Kitchen. Listeners will gain insights into the lessons that can be learned from Taco Bell's journey and its impact on food culture.

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    38 m
  • IKEA — The Story Behind the World’s Most Popular Furniture Brand
    May 8 2025

    In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the fascinating history and branding strategies of IKEA. They discuss the entrepreneurial journey of Ingvar Kamprad, the revolutionary flat-packed furniture concept, and the evolution of IKEA's branding and logo. The conversation delves into IKEA's brand promise, internal culture, and innovative marketing strategies that have built strong customer loyalty. The hosts also share insights on the lessons learned from IKEA's success and its cultural impact.

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    38 m
  • Blu-ray — Home Entertainment Marketing Tactics That Revolutionized Media Consumption
    Apr 30 2025

    In this episode of the Brand Archive, hosts Ben and Ashton explore the rise and fall of Blu-ray, a technology that aimed to provide superior movie-watching experiences but struggled against the convenience of streaming. They discuss the collaborative effort behind Blu-ray's creation, its competition with HD DVD, and the impact of branding and marketing strategies. The conversation also delves into lessons learned about innovation, market adaptation, and the importance of understanding consumer desires.

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    34 m
  • Blackberry — Lessons from Smartphone Marketing Strategies for Small Businesses
    Apr 30 2025

    This episode of The Brand Archive podcast delves into the legacy of Blackberry, exploring its origins as RIM, the evolution of its branding, and the marketing strategies that propelled it to success. The hosts discuss the impact of the iPhone on Blackberry's market position, the challenges it faced, and its eventual pivot to cybersecurity. Through this journey, they highlight key lessons in branding, target audience engagement, and the importance of innovation in the tech industry.

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    37 m
  • NASA — Space Technology Breakthroughs That Changed the World
    Apr 30 2025

    In this episode, the hosts delve into the brand history and evolution of NASA, exploring its unique position as a government brand that resonates with the public. They discuss the significance of NASA's logo changes, the impact of its legacy on innovation and reputation, and how NASA's technological advancements have influenced everyday life. The conversation highlights the importance of branding beyond just logos and emphasizes NASA's enduring legacy in the face of competition and challenges.

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    33 m
  • TRAILER — The Brand Archive
    Apr 16 2025

    Welcome to The Brand Archive by The Good Kids!

    In this podcast, hosts Ben Brick and Ashton Hauff take a nostalgic look at brands we grew up with—some that have disappeared, and others that just aren’t what they used to be.

    Each episode, we’ll dig into what made these brands iconic, what went wrong, and what today’s marketers can learn from them. Think Blockbuster, Lisa Frank, Blackberry, PF Flyers, and more. Whether you’re a marketer, a brand nerd, or just love a good throwback, this podcast is for you.

    Episodes are short and sweet—perfect for your commute or lunch break. Hit follow and get ready to dive into the archive!

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    7 m
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