The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Podcast Por Melina Palmer arte de portada

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

De: Melina Palmer
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.TheBrainyBusiness Ciencia Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • 496. The Hidden Costs of Inequity Aversion in Business
    May 13 2025

    In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinctions between equity, equality, and fairness, illustrating how these concepts play out in real-world scenarios, from employee compensation to customer relations.

    Listeners will gain insights into the psychological drivers behind our reactions to inequity and how businesses can create environments that minimize these negative feelings. Melina shares practical strategies for fostering fairness and transparency within organizations, emphasizing the importance of understanding diverse perspectives and maintaining open communication. With engaging examples, including the famous capuchin monkey experiment, she highlights the necessity of addressing inequity before it becomes a significant barrier to productivity and morale.

    In this episode:

    • Understand the concept of inequity aversion and its effects on decision-making.
    • Learn the differences between equity, equality, and fairness in business contexts.
    • Explore real-life examples that illustrate the consequences of perceived unfairness.
    • Discover strategies for creating a fair and equitable workplace.
    • Gain insights into the psychological principles that drive employee motivation and engagement.

    Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/496.

    Looking to explore applications of behavioral economics further?

    Learn With Us on our website.

    Subscribe to Melina’s Newsletter Brainy Bites.

    Let’s connect:

    Send Us a Message

    Follow Melina on LinkedIn

    The Brainy Business on Youtube

    The Brainy Business on Instagram

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    36 m
  • 495. The Human Side of Leadership w/ Willie Pietersen
    May 8 2025

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while management focuses on tasks and projects, true leadership is rooted in understanding and inspiring people.

    Willie explains the three domains of leadership—personal, strategic, and interpersonal—and how their integration is vital for effective leadership. He draws parallels between leadership and the formation of a diamond, highlighting the necessity of each domain working harmoniously to create a strong leader. Throughout the conversation, Melina and Willie delve into the importance of empathy in leadership, the significance of brand experience, and the psychological aspects of consumer behavior.

    In this episode:

    • Understand the critical differences between management and leadership.
    • Discover the three domains of leadership and how they interconnect.
    • Learn how to balance logic and empathy in leadership roles.
    • Explore the role of brand perception and customer loyalty in business success.
    • Gain insights into the importance of lifelong learning and unlearning in leadership.

    Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/495.

    Looking to explore applications of behavioral economics further?

    Learn With Us on our website.

    Subscribe to Melina’s Newsletter Brainy Bites.

    Let’s connect:

    Send Us a Message

    Follow Melina on LinkedIn

    The Brainy Business on Youtube

    The Brainy Business on Instagram

    Más Menos
    56 m
  • 494. From Management Mess to Leadership Success
    May 6 2025

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers and leaders, and how embracing vulnerability and acknowledging one's messes can lead to authentic success.

    Melina and Scott discuss the importance of shifting mindsets, particularly the transition from a scarcity mindset to one of abundance. They explore how leaders can foster genuine connections by being loyal to those who are absent and how to approach difficult conversations with grace. Scott provides practical insights on setting wildly important goals and aligning actions with those goals, drawing from his extensive career and personal experiences.

    In this episode:

    • Discover the key differences between management and leadership and why both are necessary.
    • Learn about the significance of vulnerability and owning your mess as a leader.
    • Understand how to cultivate an abundance mindset and its impact on leadership.
    • Explore the concept of being loyal to the absent and its importance in building trust.
    • Gain insights into setting and achieving wildly important goals in your personal and professional life.

    Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/494.

    Looking to explore applications of behavioral economics further?

    Learn With Us on our website.

    Subscribe to Melina’s Newsletter Brainy Bites.

    Let’s connect:

    Send Us a Message

    Follow Melina on LinkedIn

    The Brainy Business on Youtube

    The Brainy Business on Instagram

    Más Menos
    42 m
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