The Backstory on Marketing and AI Podcast Por Guy Powell arte de portada

The Backstory on Marketing and AI

The Backstory on Marketing and AI

De: Guy Powell
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Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.Copyright 2025 Guy Powell Arte Economía Historia y Crítica Literaria Marketing Marketing y Ventas
Episodios
  • AI’s Role in Growth Marketing

    AI’s Role in Growth Marketing
    Jul 21 2025

    In this episode of The Backstory on Marketing and AI, discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it’s paying off.

    Topics covered:

    · Why prompt engineering matters

    · Real use cases for AI-enabled market research

    · How to personalize B2B messaging for buying committees

    · AI tools that speed up the sales cycle

    · Mistakes to avoid—especially around data privacy

    · Advice for young marketers trying to break into AI-driven marketing

    Hear practical tips for combining AI tools like Claude, ChatGPT, and Perplexity, and learn how to challenge your own assumptions with smart prompting strategies.

    Click here to view the video: https://www.youtube.com/watch?v=5HmU0k9-8ag
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    26 m
  • AI's Impact on Client Engagement

    AI's Impact on Client Engagement
    Jul 21 2025

    In this episode of The Backstory on Marketing and AI, we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment.

    Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets.

    Topics include:

    · AI in client entertainment and logistics

    · Founder-market fit and solving real pain points

    · Early startup mistakes to avoid

    · Using AI-enabled market research for decision-making

    · Building digital agents for daily business tasks

    Andy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success.

    Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U
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    35 m
  • Reconnecting in AI Marketing

    Reconnecting in AI Marketing
    Jul 14 2025

    In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection.

    You'll learn:

    · How to avoid shallow automation strategies

    · The power of podcasting and community in B2B

    · Why trust-building beats targeting

    · How AI enabled market research can support—but not replace—human insight

    · The balance between tech and empathy in marketing

    Whether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.

    Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM
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    27 m
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