• The Backstory on Marketing and AI

  • De: Guy Powell
  • Podcast

The Backstory on Marketing and AI

De: Guy Powell
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  • Resumen

  • Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
    Copyright 2025 Guy Powell
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Episodios
  • AI Search Is Changing Marketing

    AI Search Is Changing Marketing
    May 6 2025

    In this episode of The Backstory on Marketing and AI, we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website’s technical structure, marketers must adapt quickly.

    You'll hear expert insights on:

    · How AI search differs from traditional SEO

    · The role of review platforms and YouTube content

    · The importance of a holistic marketing strategy

    · What foundational marketing principles still matter

    · How to audit your brand’s AI visibility vs. competitors

    We also discuss advice for young marketers, the importance of staying curious, and the future of AI-powered agents in marketing.

    🔗 LinkedIn Profile

    📎 To learn more about Debbie Gainsford Marketing, visit: https://debbiegainsford.com/

    🎥 Click here to view the video: https://youtu.be/J5mwMDPASF0

    Hashtags:

    #AIandMarketing #AIenabledMarketResearch #DigitalMarketing #AISEO #B2BMarketing
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    29 m
  • AI for Trade Marketing Growth

    AI for Trade Marketing Growth
    May 5 2025

    In this episode of The Backstory on Marketing and AI, we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build smart, scalable strategies. Learn how to align your brand messaging, reduce marketing waste, and convert more leads by integrating AI into your customer journey.

    You’ll also discover how Amber's team used AI to reduce cost-per-click from $500 to $79 in just 12 weeks across 30 franchise locations. Plus, we cover tips on recession-proofing your marketing, building long-term client value, and creating upsell systems that maximize revenue. Whether you’re a solopreneur or managing multiple locations, this episode is packed with insights to take your marketing far beyond the basics.

    🔗 LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/

    To learn more about Far Beyond Marketing, visit: https://farbeyondmarketing.com/

    Click here to view the video: https://youtu.be/96zz9EH0zp4
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    27 m
  • AI’s Disruption of SEO

    AI’s Disruption of SEO
    May 2 2025

    In this episode of The Backstory on Marketing and AI, we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can’t be replaced by machines.

    Discover:

    · Why human expertise still matters in SEO

    · How to use AI without losing reader trust

    · The danger of relying on AI for keyword research

    · How PR, backlinks, and EEAT play a critical role in your rankings

    · Why zero-click content is changing everything

    · What AI-powered search engines mean for local businesses

    From startups to Fortune 500 brands, this episode offers invaluable insights into building long-term SEO success in the age of AI.

    🎥 Click here to view the video: https://youtu.be/Ye4EyhMbx-0

    Click to visit the Channel: https://www.youtube.com/@BackstoryOnMarketingandAI
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    37 m
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