The Art of the Rep (And the Rep Fails) (S3:E5)
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The Art of the Rep (And the Rep Fails) (S3:E5)
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Strap in and hold on to your listing agreements, folks—Mike and Marc are back in the vault, cracking open some of the realest real estate truths around buyer/seller and landlord/tenant representation. What’s the agent’s actual job in each scenario? Who’s paying the commission? And why does giving an inflated value to win a listing feel a lot like promising a six-pack after one gym session?
This episode dives into the difference between active marketing (hint: it’s not just posting on Crexi and praying) and passive marketing (aka the “list it and ghost it” strategy). The guys also tackle the sticky business of transparency, client psychology, and the golden rule of CRE: know thy client—because guessing wrong could mean showing a vegan a steakhouse... twice.
If you’ve ever wondered how not to be that agent—or just want to hear two seasoned pros roast bad habits and break down big ideas with a side of sarcasm—this one’s for you.
Hit play. Get smarter. Stay funny.