The Art of Sway Podcast Por Danielle Wiley Sway Group CEO arte de portada

The Art of Sway

The Art of Sway

De: Danielle Wiley Sway Group CEO
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 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Episode 29: The Art of Sway + Maverick Mindshare: The Evolution of our Social Media Careers

    Episode 29: The Art of Sway + Maverick Mindshare: The Evolution of our Social Media Careers
    Jun 16 2025
    In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
  • Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting

    Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting
    Jun 9 2025
    In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 m
  • Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics

    Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
    Jun 2 2025
    In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
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