The #1 Skill Amazon Sellers Need to Scale (It’s Not More Tools)

If you get hit by a bus and your business falls apart—you don’t own a business, you own a job.

In this episode, Will Christensen, founder of Entrepreneur's Apprentice and DataAutomation, reveals why the real unlock for Amazon and e-commerce sellers isn’t more tools or another COO—it’s hiring a systems-minded apprentice.

Forget the endless VA churn and team burnout. Learn how to find the right kind of support to scale without losing your mind. Plus, Will breaks down a powerful lead gen method that doesn’t rely on cold spam (and why it works 10x better).

⏱ TIMESTAMPS:
00:00 – If you get hit by a bus… your biz dies
01:20 – Why COOs and VAs often don’t work for founders
03:08 – What is an apprentice, really?
04:45 – The difference between followers vs. creators
06:07 – The “hybrid” role founders actually need
07:56 – Why an apprentice frees you up 10x faster than a VA
09:53 – How to test for humility, creativity, and fit
11:32 – What your job post should actually say
13:30 – Blind tests: the genius hack to vetting hires
15:21 – Will’s no-spam lead gen system
18:32 – Podcasts, roundtables, and Serve First outreach
20:33 – How Seller Candy uses partnerships to grow
23:05 – Will’s final take: Buy back your time—or get left behind
24:10 – Where to connect with Will
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Connect with Will (Seller Labs, Entrepreneur's Apprentice, Data Automation)
Website: www.equityhammer.com
www.EntrepreneursApprentice.com
www.DataAutomation.com
X: https://x.com/DataAutomation1
LinkedIn: https://www.linkedin.com/in/will-christensen

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

What if your entire Amazon business could be protected before disaster strikes?

In this episode, John sits down with Rohit Nair, e-commerce veteran and founder of Seller Defender, an insurance-backed solution built to protect Amazon sellers from the nightmare of account and ASIN suspensions.

Rohit gets real about the emotional and financial toll of being suspended by Amazon (he’s lived it himself) and breaks down exactly how Seller Defender works: from onboarding to working with top-tier consultants, and even a guaranteed payout if things don’t go your way.

Whether you’re a six-figure seller or scaling toward eight, this is a must-watch if peace of mind is on your 2025 wishlist.

💡 Key Takeaways:
-Account suspensions can crush your cash flow—and your confidence
-ASIN suspensions are far more common and often harder to predict
-Most consultants charge thousands with no guarantee, and little vetting
Seller Defender is a monthly insurance-backed service with no upfront consultant fees
-Top-tier consultants work your case within hours of suspension—no DIY needed
-If they fail, you get a $10,000 payout to recover or rebuild
-Limited-time pricing: $199/month for life if you sign up now

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Know more about Seller Defender and Assureful
Website: https://sellerdefender.assureful.com
https://www.assureful.com
Facebook: https://www.facebook.com/Assureful
Instagram: https://www.instagram.com/assureful
LinkedIn: https://www.linkedin.com/company/assureful
X: https://twitter.com/assureful

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Can You Really Remove Amazon Reviews? What Sellers Need to Know in 2025

Bad reviews can tank your listing. But what if you could actually do something about it?

In this episode of The Amazon Strategist Show, John sits down with Danan Coleman, Co-Founder of eCom Triage to uncover the truth about Amazon review removal. From legit (but complex) methods to protect your brand to the wild west of black hat tactics—this is a must-watch for sellers tired of playing defense.

🎯IF you're battling review bombs, dealing with hijackers, or just trying to keep your ASINs clean, this conversation is packed with insights to help you win in 2025.

✅ Top Takeaways for Amazon Sellers:
- There are legitimate paths to review removal—if you know the rules.
- Amazon often favors negative reviews due to algorithmic weight.
- Catalog Defender helps catch ASIN issues before they explode.
- Diversification isn’t optional anymore—it's your safety net.
- Amazon support won’t always have your back—you need to be proactive.
- Networking with other sellers (and experts like Danan) is underrated.
- You need a long-game mindset when it comes to protecting your brand.
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Connect with Danan and eCom Triage
Website/s: https://ecomtriage.com
https://landing.ecomtriage.com/home-review-checker-gpt
Facebook: https://www.facebook.com/TheeComGrowthShow
Instagram: https://www.instagram.com/ecomgrowthshow
LinkedIn: https://www.linkedin.com/in/danancoleman
Youtube: @eComGrowthShow

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Selling exclusively on Amazon? It might be time to rethink that strategy.

In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks of putting all your eggs in the Amazon basket—and what to do instead.

Get actionable insights on how to diversify, build a brand outside of Amazon, and leverage smarter marketing strategies to stay competitive in today’s evolving e-commerce world.

🎯 Key Takeaways:
Diversification is no longer optional for serious e-commerce brands
Relying solely on Amazon exposes your business to platform risk
Amazon’s fees are increasing—and so is the competition
Off-Amazon testing helps uncover untapped growth opportunities
Tracking conversions from external traffic is now critical
You can (and should) use Amazon’s data to fuel your overall strategy
Brand building needs to go beyond the marketplace
Consumers are doing more research before buying
E-commerce growth means higher standards and tighter margins
The future of Amazon as a single-channel solution is uncertain

EXCLUSIVE: Email info@bluetuskr.com and mention The Amazon Strategist Show to get a free paid media review from a specialist on the BlueTuskr team along with a 30-minute consultation - valued at $450!
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Connect with Andrew and BlueTuskr
Website: BlueTuskr.com
Facebook: https://www.facebook.com/AndrewMaff
Instagram: https://www.instagram.com/andrewmaff
LinkedIn: https://www.linkedin.com/in/andrewmaff
X: https://x.com/andrewmaff
Youtube: https://www.youtube.com/channel/UCdc4NwHfYYBQ_QtiZFC-5ww/d

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Think you can just Google your way to a reliable supplier? Think again.

In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025.

From navigating cultural differences to the power of factory visits, Omar shares what most sellers overlook—and how to avoid costly sourcing mistakes that can derail your business.

Whether you're just starting out or scaling to 8 figures, this episode is packed with tactical insights to help you source smarter and stay competitive in today’s global e-commerce landscape.

🎯 Takeaways:
- Why "just Googling it" leads to sourcing disasters
- The #1 mindset mistake most Amazon sellers make
- How cultural differences can ruin (or build) your supplier relationship
- Why you should always meet your factory in person
- The secret to scaling: reliable backup suppliers
- What to do when market conditions shift—without panic
- Why cutting costs ≠ better margins
- What makes Vietnam a rising sourcing star
- Why there’s no single “China alternative”

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Connect with Omer and The Sasson Company Limited
Website: https://thesassoncompany.com/consultation-and-sourcing-coaching
Facebook: https://www.facebook.com/omer.sasson.sourcing
Instagram: https://www.instagram.com/omersasson
Linkedin: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade

Youtube: https://www.youtube.com/@OmerSasson

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Thinking about cashing in on your Amazon business? 🚀 In this episode of The Amazon Strategist Show, John sits down with Andy Allaway, CEO of Empire Flippers, to talk exit strategies, deal structures, and what buyers actually care about in 2025.

With over 2,400 deals closed and $520M+ in transactions, Empire Flippers knows a thing or two about getting sellers the payday they deserve. Andy breaks down the latest e-commerce trends, how AI is reshaping valuations, and the biggest mistakes sellers make before they even think about selling.

What you’ll learn:
- Why profitability now beats revenue in buyer negotiations
- The secret behind 2.5–3.5x profit multiples
- How clean books can add $$$ to your valuation
- What “de-risking” a deal looks like in 2025
- Why simple operations sell faster (and for more)
- How AI is influencing business valuation (and what it won’t replace)
- Why transparency = trust (and more cash)
- When to engage a broker (spoiler: probably earlier than you think)
- The pros and cons of diversification in your exit plan
- What NOT to do if you want a smooth exit

Don’t miss this goldmine of insight if you’re building to sell—or just curious what your business might be worth in today’s market.

🔔 Subscribe for more Amazon strategies straight from the pros.
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Connect with Andy and @Empireflippers
Facebook: https://www.facebook.com/EmpireFlippers
Instagram: https://www.instagram.com/empireflippers
LinkedIn: https://www.linkedin.com/in/andyallaway/
Youtube: @Empireflippers

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

What’s really putting your Amazon business at risk? In this episode of The Amazon Strategist Show, John Cavendish sits down with Debi Slaver, Sales & Marketing Director at SPCTEK, to break down the hidden pitfalls that lead to seller suspensions—and what you can do to avoid them.

From account health metrics to the realities of order defect rates, Debi shares the real talk every Amazon seller needs to hear in 2025. Whether you're scaling fast or just starting out, this conversation will help you avoid costly mistakes and keep your account in good standing.

🔑 Key Takeaways:
Violations can lead to account suspension if left unaddressed.
Poor account health can hurt your ability to advertise and grow.
Understanding order defect rates is critical for long-term success.
Quality control can make or break your seller metrics.
Amazon courses aren’t one-size-fits-all—do your homework.
E-commerce is not a passive income strategy.
Hands-on account management is non-negotiable.
Strong customer service is essential for seller survival.
Know your violations to protect your seller privileges.

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Connect with @spctek and Debi
Website: https://spctek.com
Email: debi@spctek.com
Facebook: https://www.facebook.com/SPCTEKGlobal
Instagram: https://www.instagram.com/spctek
LinkedIn: https://www.linkedin.com/company/spctek
Youtube: https://www.youtube.com/channel/UC8WKVkQ7E_1_qCSAOAybzxA

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...