In this episode we’re welcoming the fabulous Sarah Ardrey of Sundown Paper on to The Aisle-conic Podcast. Celebrated for her playful, bright, modern wedding stationery, couples far and wide flock to Sarah for truly show-stopping invites, table plans and more! And, with semi-bespoke and bespoke options on offer, she really is the brand to turn to for innovative, unforgettable wedding stationery!

Some of the questions we’ve asked this episode…

• Tell us about the business mistakes you’ve made and the lessons you’ve learnt from these…
• Building a recognizable brand takes time. Talk us through the steps you took to build your business’ identity - what makes Sundown Paper different?
• How have you implemented social media to grow your brand?
• What would be your advice on navigating difficult client experiences?
• What would be your key advice to other stationery brands starting out in 2025?
• In a world that is increasingly digital, what is the beauty of physical invitations?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’ve got another fabulous guest on!

In this special episode, Cathleen is doing it solo and taking you behind the scenes at Barcelona Bridal Fashion Week 2025, where she represented one of her Australian buyers and connected directly with some of the most exciting Designers in the industry.

Live from the event, you'll hear authentic conversations with the team behind Enziage Bridal, The Muse Collective, Marta Martí, Cortana, and Immacle — exploring not only their collections but also the deeper strategy and purpose behind their brands.

We asked the designers some of the questions below:

• What does showcasing at Barcelona Bridal Week mean for your brand at this stage?
• How do you approach blending trend awareness with timeless design?
• What’s something new you experimented with in this collection—whether creatively or strategically?
• Have buyer expectations changed recently, and how are you responding to that as a designer?
• What current bridal trends are genuinely exciting or inspiring to you?
• How do you stay commercially relevant while maintaining your brand identity?
• What do you hope buyers or press take away from your presentation here in Barcelona?
• What’s something you’re especially proud of achieving or evolving in your brand this year?

Whether you're a Boutique Owner, Designer, or simply curious about the evolving bridal landscape, this episode offers thoughtful insights and on-the-ground inspiration from some of Europe’s most forward-thinking creatives.

💬 If you're a Designer or Boutique and want to chat about bridal weeks or how to prepare for international shows, feel free to connect with Cathleen — send her a DM on socials https://www.instagram.com/theweddingtheories/!

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’ve got another fabulous guest on!

In this episode your Aisle-conic Podcast hosts are chatting about how bridal trends translate to sales and what designers need to consider when balancing creativity, trends and what actually sells. It’s often one of the key questions we ask our guests on the podcast - as finding that balance can sometimes be tricky. But, luckily for you, The Aisle-conic Podcast co-host Cathleen (previously designer of bridal label Cathleen Jia) has some experience in this area!

Some of the questions we’ve asked this episode…

Is there pressure on designers to make a statement on the runway (a viral moment for social media impact) and can this get in the way of that commercial aspect? If so, how can they overcome this?

What are the key things designers need to remember when designing their collections?

What do you think buyers are thinking about when they go to the shows/watch the runways?

How can designers appeal to buyers but still stay true to their design vision?

What should stockists be thinking about when buying? Should they be considering the trends?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We have our first wedding stationery guest on the podcast!