In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.

Key segments of this podcast and where you can tune in to go direct:

[03:03] Michael explains how Everflow tracks $5 billion in transactions annually and discusses his background launching major brands like Shopify through affiliate marketing.

[06:05] Case study on Vibrant Performance and Unlock, showing how granular conversion event data helped affiliates optimise placements and drove 740% program growth.

[24:48] Breaking down attribution models: why sophisticated affiliate programs should implement separate first-touch attribution for content partners and last-touch for transaction-focused partners.

ELEVATE 2025: Time is running out to join the revolution!

Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

#AffiliateWINS: Your Victory Lap Starts Now!

Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.

Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!

Ready to brag? Share success stories like these:

• "Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS"
• "Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS"
• "Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”

Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.

Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.

Get Your Questions Answered by Lee-Ann!

Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

Send me a text with your questions

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.

Key segments of this podcast and where you can tune in to go direct:
[04:32] The Role of Affiliate Networks vs. Direct Partnerships
[12:32] Segmenting Affiliate Programs for Growth
[22:15] Best Practices for Working with Affiliate Networks

ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

#AffiliateWINS: Your Victory Lap Starts Now!

Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.

Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!

Ready to brag? Share success stories like these:

• "Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS"
• "Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS"
• "Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”

Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.

Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.

Get Your Questions Answered by Lee-Ann!
Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.

Subscribe to our podcast HERE!

Send me a text with your questions

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.

Our thanks to Everflow.io as our sponsor, this season.

Key segments of this podcast and where you can tune in to go direct:
[04:30] Why affiliate marketing remains misunderstood despite its growth.
[09:20] Case study of successful cross-team collaboration in a mobile app company.
[19:50] Tracking beyond initial conversion to maximise customer lifetime value.

Get Your Questions Answered by Lee-Ann!

Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.

Subscribe to our podcast HERE!

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Send me a text with your questions