AI is everywhere. It’s powerful. It’s efficient. But is it changing your brand’s voice?

Be honest: when was the last time you read a brand’s post and thought,

💭 “Wow. That actually speaks to me.”

Can’t remember? You’re not alone.

🔹 Here’s the hard truth:

AI-generated content is EVERYWHERE. And while AI is an incredible tool, brands are falling into the trap of outsourcing their voice to machines. The result? A sea of content that sounds the same—polished, structured, and utterly forgettable.

🚨 The problem?
More content ≠ better content. More connection = better content.

When brands lose their authentic voice, they lose the only thing that truly builds trust, connection, and loyalty.

In this episode, we’re breaking down:

🔢 How AI is creating an authenticity crisis (and why audiences are tuning out)
🔢 Why brands are prioritizing speed over strategy—and how it’s killing engagement
🔢 The biggest mistake brands make when using AI for content (spoiler: it’s not what you think)
🔢 How to reclaim your brand’s voice while STILL using AI as a tool
🔢 3 simple, powerful strategies to make your content feel real, human, and authentic

🚀 Want to stand out in an AI-driven world?

By the end of this episode, you’ll have a practical, no-BS roadmap to keep AI working for you - without letting it steal what makes your brand you.

👀 PLUS: The shocking thing real prompt engineers say you’re doing wrong (hint: your AI prompts are WAY too short). I am not sure if Long prompts mean better prompts - and I talk about that in the episode. :)

🎡 The Challenge:

This week, audit your content. Does it actually sound like YOU? If not, it’s time to take your voice back.

🎧 Hit play now - because your brand’s voice is too important to lose.

🔥 If this episode gave you something to think about, share it with someone who needs to hear it!

💡 Got thoughts, feedback, or want to be a guest? I’d love to hear from you. Email me at borck@theog.co.

🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co.