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Still just using ChatGPT for copy and a few product images?

You’re 10% of the way there.

In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.

We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.

Time Stamps:

• 00:01 – 03:00 → Intro & founder backstory
• 04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch
• 06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos
• 17:25 – 25:00 → What is Optimizr and how it improves email campaigns
• 19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical
• 28:00 – 30:00 → Shift from attributed to incremental revenue
• 31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale
• 35:00 – 36:30 → Secret to scaling: Great product + clear ROI

What you’ll learn:
– The best AI tools for e-commerce right now (and what to avoid)
– Real examples of how AI is used in e-commerce businesses for 3–5x engagement
– Why sender identity is the secret weapon in your email performance
– The death of “attributed revenue” — and what incremental revenue actually means
– How to scale human connection with AI… without losing trust

Connect with Debarshi:
LinkedIn: linkedin.com/in/debarshi-chaudhuri
Website: https://www.trymaverick.com/optimizer
Email: debarshi@themavericklab.com

If you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.

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