Steve Merchant is a veterinarian-turned entrepreneur, co-founder of Pet Doctors (a roll-up of 30+ clinics generating NZD $30–40 million in revenue), founder of a nationwide vet nurse academy and the IndieVets, and now CEO of ClinicWise, an AI-powered “digital vet nurse” platform live in nine countries.

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Time Stamps

00:00 Intro

02:15 Why you need to listen to the episode till the end

3:30 The start of Steve Merchants Journey

05:00 Decision making in business - buying my first practice

09:15 How Steve Merchant launched Pet Doctors

11:35 The best decision Steve Merchant has made in Pet Doctors

12:55 The worst decision Steve Merchant has made in Pet Doctors

17:15 The trend Steve Merchant spotted that made him millions

26:40 How Steve Merchant marketed Pet Doctors to scale

37:55 A real bad mistake and what it taught Steve Merchant

43:35 How many pet doctor clinics were there in total?

45:30 How do you spend time on your business to grow it?

47:55 The value of NZ Pet Doctors before it was sold?

48:30 How to spot an opportunity that makes an extra $5000 a year in 5min

54:00 How to stay competitive as a brand to buy into through brand awareness

56:12 AI agent startup - AI vet nurse agent nz

01:09:57 What does the future hold with AI agents

Follow Steve: @stevemerchantFollow me: linkin.bio/minaamso

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