Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.

Timestamps:

00:00 Introduction to Marketing From The Edge

01:03 Understanding Business Stages

01:27 The Importance of the Big Thing vs. the Important Thing

02:15 Leveraging Small Improvements for Big Gains

03:42 Optimizing Business Efficiency

05:01 Strategies for Incremental Growth

06:21 Real-World Examples and Applications

08:19 The Right Order of Operations in Business

15:13 Maximizing Revenue Through Promotions and Retargeting

15:48 Maximizing High LTV Channels

16:28 The Challenge of No Acquisition

17:51 Monetization vs. Acquisition Balance

21:24 The Importance of Time in Business

24:54 Adapting to Business Phases

27:09 Conclusion and Final Thoughts

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