Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

• Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
• How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
• The data-driven way to raise conversion rate and slash wasted ad spend.
• When to ignore ACoS ceilings (and when you absolutely shouldn't)
• Pro tips for sustaining sales momentum with external traffic.

🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?

In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.

We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.

The results?

From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.

Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.

👉What you'll learn in under 15 minutes

• The exact prompts we used (so you can replicate or improve them).
• Why current Sora clips fail Amazon's Sponsored Brands quality bar.
• Practical takeaways for sellers who want to stay ahead of the AI curve in 2025.

🔔Like, comment "Operator" and subscribe if you want us to test ChatGPT's new browser-automation mode on live ad accounts.

Your feedback steers future experiments!

Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit.

In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆

Stuck wondering why your bids jump but conversions don't?

You're not alone.

Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to buyer intent signals, and how sellers can turn that reaction into outrageously low 1-2% ACoS wins.

Along the way, you'll learn:

• How to stack Best Deals and Lightning Deals for a one-two punch that triggers mattress-size purchases.

• Why "owning the digital real estate" with Sponsored Display (30% of Brett's budget!) fuels cheap impressions that competitors ignore.

•The hidden downside of dynamic bids, unconverted spend that snowballs beneath headline metrics, and the audit workflow Brett uses to stop the bleed.

• Hard truths on black-box AI bidding tools vs transparent platforms like AdLabs.

Whether you're hunting for Amazon PPC bidding strategies, polishing your first Amazon PPC tutorial, or looking to future-proof campaigns for 2025, this conversation arms you with tactics you can deploy before the next refresh.

Smash that 👍, drop a comment with your biggest Amazon PPC pain point, and hit subscribe so you never miss a growth hack!

🔔Listen on the go: Spotify, Apple Podcasts, or wherever you binge Amazon Advertising content.