Kristina Chavez is the President of Blackleaf, a company specializing in SMS marketing solutions for cannabis businesses. With experience in marketing, retail operations, business development, and tech innovation, she has been instrumental in forging strategic partnerships for the company. Kristina has held various roles at Blackleaf, including Director of Operations and Administration.

In this episode…

Many businesses in the cannabis industry struggle with customer retention and compliance when using SMS marketing. With evolving regulations and increasing competition, retailers find it difficult to track the effectiveness of their messaging campaigns while ensuring they stay within legal boundaries. How can businesses leverage SMS marketing to increase engagement, drive sales, and remain compliant with industry regulations?

Cannabis industry leader Kristina Chavez recommends using data-driven insights to optimize SMS campaigns. When employing these campaigns, businesses should track customer behavior, utilize targeted promotional campaigns, and implement automated tools like abandoned cart reminders. Kristina also encourages companies to adapt strategies such as link-gated landing pages to meet evolving regulations. By focusing on personalization and segmentation, you can enhance customer loyalty and maximize marketing ROI.

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Kristina Chavez, the President of Blackleaf, to discuss SMS marketing strategies in the cannabis industry. Kristina shares the impact of referral programs, how to build relationships in the cannabis industry, and examples of high-performing promotional campaigns.