Taking Bowmore single malt whisky global in the 1970s - Episode 6
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Taking Bowmore single malt whisky global in the 1970s - Episode 6
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In this episode we hear about my Grandad’s trip to the Remy Martin owners Chateaux where he secured a partnership that was to make Bowmore a global consumer brand with further investment going into the single malt programme. We’ll hear about some the struggles and mistakes made over this period that made things difficult for it to take off, and about the first ever Vintage malt whisky that may have saved the day.
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