In this episode of Take It Personally, I’m chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business.

Nicole talks about her initial hesitation in offering branding sessions and how her passion for education and growth led her to Rebrand. Since joining, she’s gained the clarity, confidence, and tools needed to position herself as a sought-after brand photographer. She's also made an additional $6500 in revenue in just a couple months.

In this episode, you’ll learn:

• How Nicole transitioned from family photography to branding photography and the struggles she faced along the way
• The key differences between the Behind the Shot course and the Rebrand program, and how Rebrand took her business to the next level
• Why positioning yourself as a brand photographer is crucial for business growth, and how Nicole found the confidence to niche down
• The impact of learning how to use flash in branding photography, and how Nicole pushed herself to grow in new areas
• How the Rebrand community and support system helped Nicole gain clarity and actionable steps to grow her business
• The power of discovery calls and how Nicole is now booking her highest packages with confidence

Links & Resources:

• Join Rebrand
• Nicole’s Instagram

If you’re ready to gain clarity and confidence in your business, join us inside Rebrand, where we provide you with the tools, strategies, and support to become a booked out brand photographer.

In today’s episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she’s learned along the way.

If you’re a photographer considering a shift toward brand photography, Tori’s story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she’s gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."

In this episode, you’ll learn:

• How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)
• The strategic changes she implemented right away to get her business set up for success
• The power of positioning yourself as a brand photographer and why it’s key to attracting the right clients
• How Rebrand’s resources—like templates, questionnaires, and group coaching—accelerated her growth and confidence
• The importance of building a portfolio that reflects your unique approach to brand photography
• Tori’s thoughts on blending multiple photography niches and why it doesn’t have to be an all-or-nothing choice

Links & Resources:

• Join Rebrand
• Tori’s Instagram

If you’re ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.

If you’ve been doing brand photography for a while but feel stuck at that $1,200–$1,500 price point, this episode is for you!

Catie has been a pro photographer for 15 years—weddings, seniors, and then a pivot into brand photography when her son started preschool. Even though she was booking solid sessions, she knew her work was worth more. She just didn’t know how to get clients to see that.

In this episode, Catie breaks down:

• How she restructured her packages so price wasn’t tied to time
• The pricing differentiator that made discovery calls effortless
• The confidence shift that turned a $1,500 average into a $3,500 booking—without a single pushback
• What happened when she leaned into positioning herself as the expert
• Her top networking move (it wasn’t cold-DM’ing!) that brought in referrals
• How the Rebrand community and coaching kept her accountable and inspired

00:00 Introduction & Catie's journey from weddings to brand photography

02:15 The “good but not great” plateau at $1,200–$1,500 sessions

04:10 The moment she decided she needed more than referrals

06:05 Why she finally joined Rebrand—trusting a current photographer, not a retired one

08:22 Restructuring packages: moving off “hourly” pricing

11:45 Discovery calls that sell strategy—not just pretty photos

14:30 Booking her first $3,500 session in just 4 weeks

17:50 Leveraging referrals and coffee chats for client attraction

20:05 The mindset and positioning shifts that made it all click

22:40 How the Rebrand community fueled her momentum

25:15 Advice for experienced photographers on leveling up

Links & Resources:

• Join Rebrand (doors close Friday!): https://maddiepeschong.com/rebrand
• Catie Ronquillo Photography: https://catieronquillo.com/
• DM Catie about her Rebrand experience: https://www.instagram.com/catieronquillo/