A very special someone just celebrated their fifth birthday: Gritty. That’s right, we’re talking about the seven-foot-tall, googly-eyed, orange-furred mascot of the Philadelphia Flyers hockey team. Some call him beastly, some call him cuddly, but Philly calls him one of their own.

The rise of Gritty reflects something we’ve learned from our own work with fruit producer Naturipe and their mascot Mighty Blue: Can a good mascot personify a brand in unique ways and expand its reach to new audiences?

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.

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