Take 16: Uncharted Space – What Brands Can Learn from Starfield
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Take 16: Uncharted Space – What Brands Can Learn from Starfield
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Last Wednesday, Bethesda Game Studios released Starfield, a science-fiction game set in a future version of the Milky Way Galaxy. Bethesda is a brand unto itself in gaming, but they suffered reputational damage with the disastrous launch of their previous title, Fallout 76. Many saw Starfield as their chance to regain audience trust and rebuild the brand. Did they succeed?
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