August 6th, 2023. In a photo finish, Sweden knocked the United States out of contention in the 2023 FIFA Women’s World Cup. For the first time since the tournament began in 1991, the U.S. Women’s National Team (USWNT) won’t be returning home with medals in hand. A truly heartbreaking loss for the players, the coaches, and the fans. However, we suspect the USWNT will shake it off and come back next time better, faster, stronger. After all, their brand is bigger than what’s on the scoreboard — and that shows no sign of changing.

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.

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