What does it take to build a global real estate empire while staying true to your values? Mauricio Umansky, TV personality and CEO of The Agency, joins us with 29 years of industry expertise and some serious insights into the world of ultra-luxury real estate. From starting out in fashion to leading a global team of 3,000 agents, Mauricio discusses what makes a great salesperson, how to nurture talent, and why "no jerks" is rule number one. Whether you’re a business owner, a real estate enthusiast, or just curious about the mindset that drives success, this episode is packed with tips, strategies, and Mauricio’s unique perspectives on motivation, leadership, and the future of real estate.

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Topics include: 00:00 – Episode preview and welcome 01:19 – Mauricio's journey into real estate 03:03 – Building and growing The Agency 04:14 – Strategies for sales success 07:22 – The art of selling luxury real estate 08:30 – Managing sales teams and company culture 11:09 – Sticking to core values 13:17 – Recruiting the right talent 17:48 – Bringing family into the business 21:02 – Managing multi-generational teams 23:21 – The role of technology in real estate 26:12 – Real estate industry outlook 30:41 – Wrap up and thank you

DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.