Episodios

  • 1. The Brand Butterfly – start with strategy

    1. The Brand Butterfly – start with strategy
    Jul 2 2025

    How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

    Theme music : “So High” by Paul Numi, used with permission.
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    14 m