In episode 45 of Retail Checks and Balances, Kevin Spencer interviews Elizabeth Greene, Co-founder of junglr.com, as she shares the unique relationship between Amazon ads and sales growth, highlighting that leveraging these ads can enhance organic rankings without compromising customer experience.

Tune in to discover how effective advertising strategies can drive success for retailers in the ever-evolving e-commerce landscape.

TIMESTAMPS

[00:01:10] Amazon ads agency growth strategies.

[00:03:42] Ad strategy based on goals.

[00:09:14] Ad strategy and goal alignment.

[00:11:46] Bid optimization strategies.

[00:15:20] Ads audit for brand evaluation.

[00:18:42] Amazon growth equation.

[00:20:59] Product launch strategies and budgets.

[00:25:50] AI innovation in advertising.

[00:28:25] AI limitations in decision-making.

[00:34:40] Legacy and impact in business.

[00:36:49] Legacy through shared knowledge.

QUOTES

• "For me, the most interesting thing in legacy is definitely going to be impacts I can have in my specific circles." -Elizabeth Greene
• “Trust is a really big factor, obviously, you know, if you're handing over ad budgets to somebody, you want to make sure it's deployed strategically by somebody who, like, knows what the heck they're doing.” -Elizabeth Greene
• "Ads become quite lucrative if you know how to do it well." -Elizabeth Greene

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Elizabeth Greene

Facebook: https://www.facebook.com/ElizabethatJunglr/

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/

Twitter: https://x.com/Junglr_LLC

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Junglr: https://junglr.com/