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Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.

Prav reveals why core collections are your brand’s profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.

We dive deep into:

✅ What percentage of paid vs organic traffic keeps brands healthy

✅ The underrated power of founder-led storytelling and authentic content

✅ How affiliate marketing and smart publisher partnerships slash acquisition costs

✅ The game changing insights from Thoughtful’s proprietary data warehouse & benchmarking tool

✅ How leading Aussie brands leverage real time market data to pivot fast

If you want practical, immediately usable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.

👉 PS: If you’re serious about profit-first growth, don’t miss Prav’s actionable takeaways on blending product innovation, performance marketing, and brand community, and how Thoughtful’s team can help you do it.

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