Summer of STRATA: Trigger – Activating the Right Responses to Connect and Convert
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Summer of STRATA: Trigger – Activating the Right Responses to Connect and Convert
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You’ll learn:
- Why selling the results and the life your client will have with your product beats selling features and benefits.
- How to spot the signals prospects are leaking about their desires and then carefully trigger those emotions or biases.
- The importance of tailoring your messaging to who is most susceptible to specific triggers for higher engagement and better conversion.
- How triggers vary between people and situations, with examples like loss aversion and positive future pacing.
- Why broad “spray and pray” lead gen fails to connect because it misses these precise triggers.
- Ways to listen actively and responsively to adjust your triggers in real time during conversations.
- The role of reciprocity as a powerful subconscious trigger you can apply ethically.
- How poorly targeted or impersonal mass messaging can trigger rejection and frustration, not interest.
- Ways Orchestraight incorporates triggers seamlessly into your messaging for maximum impact.
- The caution to avoid overthinking triggers while being highly intentional about your audience and message.
This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.
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