Mastering the Business of Interior Design: Success by Design Podcast Por Katie Decker-Erickson Business Coach for Interior Designers arte de portada

Mastering the Business of Interior Design: Success by Design

Mastering the Business of Interior Design: Success by Design

De: Katie Decker-Erickson Business Coach for Interior Designers
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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.

© 2025 Mastering the Business of Interior Design: Success by Design Arte Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • 66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime

    66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime
    Jul 23 2025

    Send Katie a Text Message!!

    What if the answer isn’t more ads, more hustle, or more burnout?

    In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”

    This episode is the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.

    Check out the full show notes and resources at

    https://successbydesign.coach/podcast/b/7-strategies-to-attract-interior-design-clients


    Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com



    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.
    Más Menos
    15 m
  • 65: Interior Design Business Tips to Thrive During Slowdowns

    65: Interior Design Business Tips to Thrive During Slowdowns
    Jul 16 2025

    Send Katie a Text Message!!

    As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happens when the market slows, projects stall, or uncertainty creeps in? It’s not about if—it’s about when. But here's the good news: you don’t have to panic. You can proactively prepare.

    In this episode, Katie is diving into actionable strategies specifically crafted for interior design professionals facing a slowdown.

    Check out the full show notes and resources at

    https://successbydesign.coach/podcast/b/interior-design-business-tips-to-thrive-during-slowdowns


    Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com



    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.
    Más Menos
    13 m
  • 64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why

    64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why
    Jul 9 2025

    Send Katie a Text Message!!

    Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confidence to build a thriving and fulfilling business.

    In this episode, Rachel candidly reveals how she overcame deep-seated fears of rejection and uncertainty, leveraging coaching, community support, and self-belief to dramatically transform her career and mindset.

    Check out the full show notes and resources at

    https://successbydesign.coach/podcast/b/wondering-if-coaching-is-worth-it-Rachel-says-yes-here-s-why


    Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com



    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.
    Más Menos
    24 m
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