In this episode, we’re joined by Mark Poole, VP of Operations of Liberty Investment Properties. Mark is a seasoned leader with over 13 years at the helm of operations, development, and growth strategy in self-storage and hospitality. He shares insights into the value of relational capital and how self-storage operations are evolving. Mark also discusses how to scale, adapt, and innovate in a dynamic market, emphasizing the importance of speed, relationships, and hyperlocal marketing.

Key Takeaways:

(01:47) Curiosity and continuous learning help drive long-term success in the storage industry.

(02:41) Strong professional relationships serve as a foundation for growth and collaboration.

(03:50) Early exposure to industry collaboration can shape a more open business mindset.

(05:58) Shifting market conditions influence development versus acquisition decisions.

(08:25) Fast and seamless lead conversion plays a critical role in portfolio performance.

(11:11) Every customer interaction can have a long-term financial impact.

(15:22) Hyperlocal strategies are more effective than broad national campaigns.

(17:03) Grassroots referral programs can outperform traditional marketing spend.

(21:20) Technology continues to unlock new efficiencies in remote facility management.

Resources Mentioned:

Mark Poole

https://www.linkedin.com/in/markryanpoole/

Liberty Investment Properties | LinkedIn

https://www.linkedin.com/company/liberty-investment-properties/

Liberty Investment Properties | Website

http://www.libertyprop.com

Suregard Storage

https://www.suregardstorage.com/

My Neighborhood Storage Center

https://www.myneighborhoodstoragecenter.com/

Amazon Gift Cards

https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011

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