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Jeff Krimmel, founder of Krimmel Strategy Group (KSG), shares insights on making better strategic decisions in energy and building a business around data-driven strategy in uncertain times.

• Building external networks is crucial for career development, even when internal relationships seem sufficient
• Naming your business after yourself makes it easier for professional connections to find your company
• Strategic decisions in energy require balancing cost management with long-term asset value maximization
• Two company paths during downturns: battening down hatches versus strategic partnership formation
• Energy consolidation is pushing companies toward professionalizing operations rather than rapid expansion
• Creativity doesn't require revolutionary ideas – asking thoughtful questions others haven't considered creates value
• Introducing appropriate rigor to decision-making processes helps companies deploy capital more effectively
• Companies should be leaning into ambiguity and uncertainty to find opportunities
• Living in the oil field builds resilience that doesn't exist in many other industries

Have a good attitude. Listen, it sucks out there, it's a dumpster fire. You hear the worst news everywhere. Have a good attitude, that'll set you apart.