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Story-Driven Business podcast with Susanna Rantanen

Story-Driven Business podcast with Susanna Rantanen

De: Susanna Rantanen
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 🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanenSusanna Rantanen Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • #192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

    #192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
    May 21 2025

    Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories.

    In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business.

    Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent.

    Expect:

    • Tangible tips for execs, CEOs and team leads

    • Real-life examples of storytelling success

    • The Magnetic Employer Branding Method™ in action

    • Why communication IS culture

    🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.
    Más Menos
    39 m
  • #191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

    #191 Storytelling: The Most Underrated Leadership Skill in Business, part 1
    May 14 2025

    Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling.

    In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today.

    Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell.

    💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book Story-Driven Employer Branding, this is the mindset shift every leader needs.

    🎧 Listen now and discover why storytelling isn’t fluff—it’s fuel.

    🔗 Need to check out the show notes? Go here: modernemployerbrand.com/podcast191

    👉 Grab your signed copy of the book at storydrivenemployerbranding.com
    👉 Or find it on Amazon
    Más Menos
    37 m
  • 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

    11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)
    Apr 30 2025

    What if your employer brand wasn’t just seen… but deeply felt?

    In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic.

    Using the Magnetic Employer Branding Method™, I'll guide you through how to:

    • Transform your current culture into a Strategic Company Culture

    • Make your people your loudest brand advocates without begging for reviews

    • Craft a Work-to-Life Promise™ that top talent feels in their bones

    • Win sustainable attention and convert it into long-term talent affinity

    If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible.

    🎧 Tap play to future-proof your brand.
    📕 Grab the book: storydrivenemployerbranding.com
    Más Menos
    23 m
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