Are you struggling to figure out exactly who your business is meant to serve? Do you feel overwhelmed by all the advice and options, worried that you’ll cast your net too wide—or worse, end up working with clients who just aren’t the right fit for you? You’re not alone, and today’s episode of "Starting a Business Simplified" is precisely what you need.

In this episode, join host Suzy Wraines as she demystifies one of the most common hurdles for new entrepreneurs: identifying your ideal client. Suzy shares actionable insights, relatable examples, and a simple framework to help you pinpoint your perfect client—the kind of individual or business who will benefit most from your solution and make your work feel rewarding.

Whether you’re dreaming about leaving your healthcare job to start your own business, or you’re already in your first few years struggling to build a solid foundation, Suzy walks you through the process step-by-step. She offers clarity, encouragement, and practical advice you can put to work right away.

The first step to leave the healthcare system and start a business is listening to the Starting a Business Simplified Podcast: https://www.startingabusinesssimplified.com/podcast

Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/

Episode #120