This week on Startup to Storefront, we’re joined by Lindsey Johnson, cofounder and CEO of Weezie, the brand redefining what it means to treat yourself with truly elevated bath essentials.

It all started when her longtime friend Liz had a lackluster experience searching for luxury towels. Newly married and recently moved, she couldn’t believe how underwhelming the options were—so she called Lindsey. Together, they set out to modernize the linen market, and after years of research, they launched Weezie: plush, absorbent, and meticulously crafted towels and robes made in Portugal and finished by hand in Atlanta.

On this week’s episode you’ll learn:

• How Lindsey and Liz went from friends to cofounders

• What it takes to build a product that actually lives up to the hype

• Why resilience and critical thinking are key to scaling a startup

This week on Startup to Storefront, we’re thrilled to welcome Dr. Will Bulsiewicz, better known as Dr. B, a world-renowned gastroenterologist, bestselling author, and founder of 38TERA, a company revolutionizing the gut health space. Dr. B has built his career around one core idea: that the key to unlocking better energy, stronger immunity, and even better mental health starts with your gut. His books, Fiber Fueled and The Fiber Fueled Cookbook, became instant bestsellers, and his mission to teach the world about the microbiome has reached thousands through platforms like Diary of a CEO and The Rich Roll Podcast. In today’s episode, Dr. B shares his journey from frustrated physician to founder, launching DMN — Daily Microbiome Nutrition — to finally offer a gut supplement he could stand behind. We also dive into the outrageous diet myths flooding TikTok, the real impact of gut health on your everyday life, and why it might just be the key to unlocking your full potential.

On this week's episode you'll learn:

✨ How to transform your gut health (and your life)

✨ What it really takes to launch a brand with a loyal community

✨ The surprising connection between coffee and gut health

Let’s dive in.

This week on Startup to Storefront, we’re joined by Rachel Katzman, founder of Pvolve—the clinically backed workout method that’s changing the way women train. Rachel didn’t set out to build a fitness company—she set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business that’s now backed by science and endorsed by Jennifer Aniston. Pvolve isn’t just another fitness trend—it’s a method designed to help women look and feel their best at every stage of life, using patented equipment and innovative programming you won’t find anywhere else.

On this week’s episode, you’ll learn:

• Rachel’s secrets to looking and feeling amazing

• How you can transform your body without pain

• How she developed the Pvolve home workout system

• Why Jennifer Aniston joined the brand

• And how Pvolve is empowering its community to become studio owners

🎉 Plus, we’re announcing a special Pvolve giveaway tomorrow—so stay tuned!

This week on Startup to Storefront, we’re joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind Good Girl Snacks—the cult-favorite pickle brand that’s taking over your feed and shaking up the CPG space.

In just one year, they went from quitting their post-grad corporate jobs to building Erewhon’s #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads.

On this week’s episode, you’ll learn:

• How they turned a viral obsession into a real business

• The power of building in public and radical transparency

• What it’s really like bootstrapping year one

• How they disrupted the grocery aisle through social and community

• What’s next: new flavors, national expansion, and scaling post-fundraise

It’s startup hustle meets Gen-Z social savvy—don’t miss it.

This week on Startup to Storefront, we’re joined by Carrie Minter Ebers, founder of Carrie’s Pilates Plus. From her early days as a successful model to building one of the most respected fitness studios in Los Angeles, Carrie’s journey is a masterclass in resilience, reinvention, and redefining what strength really means.

She’s not just shaping bodies—she’s shaping the conversation around fitness, mental health, and community. Her high-intensity Pilates method blends cardio, strength training, and mindfulness, creating a space where everyone is welcome and empowered.

On this week’s episode, you’ll learn:
Why Carrie fell in love with Pilates—and how it changed her life
How she designed and developed her own custom reformer machine
The key mindset shifts and business moves behind her entrepreneurial success

The full episode is out now—and trust us, you don’t want to miss this one.

PLUS: We’re announcing a special giveaway this Wednesday, so stay tuned!

This week on Startup to Storefront, we’re spotlighting the powerful indie film Wayward—a gripping coming-of-age thriller that dives deep into themes of defiance, self-discovery, and unexpected connection. Written, directed, and co-produced on a micro-budget by first-time filmmaker Jacquelyn Fröhlich, Wayward tells the story of Cleo, a rebellious pre-teen who forms an unexpected bond with a mysterious hitchhiker during a cross-country trip with her mother. As the lines between freedom and fear begin to blur, the film takes audiences on an emotionally raw and resonant journey.

Born and raised in Bogotá, Colombia, Jacquelyn brings a unique multicultural perspective to the film—infusing it with both magic and authenticity. Wayward is a testament to the resilience and ingenuity of independent filmmaking, pushing the boundaries of survival, independence, and trust.

Wayward will be available to stream on Friday, April 4th on Apple TV, Google Play, and Amazon. Follow along on Instagram at @wayward_thefilm.

In this week’s episode, you’ll learn:

• How to make a movie on a small budget without compromising vision.

• Why you need to stop waiting and start making your dreams a reality today.

• The inspiring impact of Tangerine—a groundbreaking film shot entirely on an iPhone.

• How the magic of collaborative creation brought Wayward to life.

This week on Startup to Storefront, we’re sitting down with Veronica Pedersen, the founder and CEO of Timeless Skin Care — a brand that’s proof you don’t need investors or a massive marketing budget to build something big.

Veronica started Timeless with a single product — 100% Pure Hyaluronic Acid — and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often preferred over luxury options like Skinceuticals.

In this episode, you’ll hear how Veronica:
• Dominated Amazon beauty sales in 2023
• Grew the brand without outside investors
• Started on eBay and scaled to global success
• Is now expanding into Target stores nationwide

She also shares her journey as a founder, the lessons learned along the way, and her take on what consumers really want from skincare today.

It’s an inspiring story of grit, growth, and building a brand that puts people first — don’t miss it.

On this week’s episode of Startup to Storefront, we’re sitting down with Michael Adair, CEO and Founder of Red’s — the number one premium burrito and breakfast brand in the country.

You’ve probably seen Red’s in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mike’s family trailer while he was in business school has grown into a national brand — and Mike’s still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen.

His story is packed with everything we love to highlight on this show — grit, hustle, and real-world lessons that every founder can learn from.

In this episode, you’ll learn:

• Insider insights from Expo West — and why it’s one of the most intense events in the food and beverage world
• Why breakfast is booming — and how it’s become one of Red’s fastest-growing and most exciting categories
• The unexpected and heartfelt origin behind the name Red’s

We’re also celebrating a major milestone — this is our 300th episode, and we just hit 7,000 followers. Thank you for being part of this community! To celebrate, we’ll be announcing a special giveaway this Wednesday, so make sure you’re following along.

Let’s get into it — here’s our conversation with Michael Adair of Red’s.