In this special episode, Spotlight Sioux Falls hosts Steve Schmidt and Melissa Goodwin sit down to reflect on what’s been built so far — and where it’s all headed.

They talk about what surprised them most behind the scenes, how the podcast is growing faster than traditional media in the region, and why small businesses are embracing content as their most powerful marketing tool.

Plus, they break down how Spotlight Sioux Falls is powered by Magnetic, their original company, and how the two work together to help local businesses grow, build visibility, and reach new audiences through owned content.

This isn’t just a podcast — it’s a media movement. Tune in to hear what’s coming next.

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 Sioux Falls, South Dakota
🎙 Sponsored by MAGNETIC

#SpotlightSiouxFalls #MelissaGoodwin #SteveSchmidt #LocalMedia #SmallBusinessGrowth #PodcastBehindTheScenes #SiouxFallsPodcast #MagneticClients #SouthDakotaBusiness #FounderStories

In this episode of Spotlight Sioux Falls, we meet William Sturgeon, founder of MB Wellness, a space that goes way beyond the gym. William is part coach, part educator, and part functional movement expert — and his mission is to help people move better, live with less pain, and build strength that actually translates to life.

From shoulder pain and Golgi tendons to breathing hacks and steel maces, William breaks down what fitness can look like when it starts with how you feel, not how you look. This episode covers William’s personal journey, the philosophy behind MB Wellness, and the community that’s grown around it.

Plus: sandbags, sweat, and a trip to the sauna.

🔗 Learn more about MB Wellness:
Website | https://mymbwellness.com/
Facebook | https://www.facebook.com/profile.php?id=61570118879993&mibextid=ZbWKwL
Instagram | https://www.instagram.com/mymbwellness/
YouTube | https://www.youtube.com/@UCG50WOxwDAhEh6u537f8_zg

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 MB Wellness, Sioux Falls
🎙 Sponsored by MAGNETIC

#MBWellness #WilliamSturgeon #SpotlightSiouxFalls #FunctionalFitness #PainFreeTraining #SiouxFallsWellness #StrengthTraining #BreatheAndMove #CorrectiveExercise #MovementMatters

In this episode of Spotlight Sioux Falls, we go behind the firewalls and into the cornfields with Kevin Huber, CEO of IT Outlet, a nationally trusted tech integrator based just outside Brandon, South Dakota. From securing global enterprise systems to helping small businesses avoid major IT disasters, IT Outlet does it all — with personality, purpose, and a surprising amount of popcorn.

Kevin shares his journey from employee to owner, the power of hiring for culture over credentials, and how IT Outlet is protecting businesses big and small from real-world cybersecurity threats. Plus: sweet corn fields, golf simulators, and the real reason a good backup system could save your company.

🔗 Learn more about IT Outlet:
Website | https://itoutlet.com/
Facebook | https://www.facebook.com/itoutletinc/
LinkedIn | https://www.linkedin.com/company/itoutlet/
YouTube | https://www.youtube.com/@UCv4ZQVGUdSoXKrX9rBRSUcQ

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 IT Outlet HQ, Brandon, South Dakota
🎙 Sponsored by MAGNETIC

#ITOutlet #KevinHuber #SpotlightSiouxFalls #Cybersecurity #TechCompanyCulture #SouthDakotaBusiness #MagneticClient #ITConsulting #ManagedIT #BusinessSecurity

Step into the heart of Sioux Falls baseball with this exclusive behind-the-scenes look at the Canaries Stadium! 🧢

From the high-energy announcer booth to an inside look at the players' dugout, and a one-on-one with the stadium’s new chef reimagining ballpark eats—this episode takes you where fans don’t usually go.

We met the voices, the players, and the people who bring the game to life—and trust us, it’s not just about the game. Whether you’re a lifelong Canaries fan or just love a great local story, this one’s for you.

📍 Highlights include:

Announcer booth & pressbox tour 🎙️

Player dugout experience 🧤

Behind-the-scenes with the stadium’s new chef 🍔

Interviews with team members and personalities who make it all run

Don’t forget to like, comment, and subscribe for more Spotlight on Sioux Falls businesses, events, and personalities.

🔗 Learn more about the Sioux Falls Canaries:
Website | https://sfcanaries.com/
Facebook | https://www.facebook.com/sfcanaries/
X | https://x.com/canaries
Instagram | https://www.instagram.com/canaries_baseball

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 Sioux Falls Stadium
🎙 Sponsored by MAGNETIC

#SiouxFallsCanaries #SpotlightSiouxFalls #BirdcageBaseball #LocalBaseball #BehindTheScenes #MinorLeagueBaseball #CommunityVibes #BaseballLife #HotDogsAndHomeRuns #SiouxFallsSummer

In this episode of Spotlight Sioux Falls, we sit down with Andrea Smith, founder of The Prosperity Blueprint, veteran, and owner’s rep. Andrea shares how her journey — from military service to engineering to single motherhood — led to the creation of a system that helps business owners and real estate developers think more strategically, manage risk, and own their future.

Andrea dives deep into what it means to have an ownership mindset, how to protect and enhance assets, and how to align stakeholders to win “against the game.” Whether you're facing stalled construction projects or business decisions without clarity, Andrea’s blueprint can help.

💡 Learn how she helps teams build smarter, not just faster, and why mindset is the first step toward prosperity.

🔗 Learn more about Andrea Smith:
https://www.linkedin.com/in/andrea-smith-mba-pmp-7171631a/

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 Sioux Falls, South Dakota
🎙 Sponsored by MAGNETIC

#AndreaSmith #ProsperityBlueprint #SpotlightSiouxFalls #OwnersRep #VeteranOwnedBusiness #SiouxFallsEntrepreneurs #StrategicGrowth #WomenInConstruction #MindsetShift #BusinessConsulting

In this episode of Spotlight Sioux Falls, we sit down with Emily Spellerberg — a powerhouse in marketing, real estate, and systems thinking. Emily shares how her background in strategic marketing at Lawrence & Schiller and Sanford Health evolved into a consulting practice that helps Sioux Falls businesses grow smarter, not harder.

From transforming a real estate portfolio into a lawn care venture to streamlining operations with CRM dashboards, QuickBooks, and pricing strategies, Emily shows us what it really means to scale with intention. Whether you're a small business, a consultant, or a provider looking for structure and growth, Emily’s insights are gold.

💬 Tune in for stories of entrepreneurship, family collaboration, community investment, and how to build businesses that truly last.

🔗 Learn more about Emily Spellerberg:
https://www.linkedin.com/in/emily-spellerberg/

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 Sioux Falls, South Dakota
🎙 Sponsored by MAGNETIC

#SpotlightSiouxFalls #SiouxFallsBusiness #EmilySpellerberg #LocalEntrepreneur #MarketingStrategy #RealEstateInvesting #SmallBusinessGrowth #SouthDakotaBusiness #BusinessOperations #WomenInBusiness #MarketingConsultant #LawnCareStartup #CommunityDriven #SystemThinking #ProcessImprovement

What do Disney World and a chiropractic clinic have in common?

According to Dr. Cole Snyder, it’s all about the experience.

In this episode of Spotlight Sioux Falls, we meet the passionate owner of Envive Chiropractic, a downtown clinic that’s redefining what care looks like through connection, customization, and hospitality. From his fifth-grade dream of becoming a chiropractor to building a clinic that feels more like a community, Cole shares his journey, values, and what really makes people heal.

💬 We cover:

The importance of patient experience in healthcare

Why he trains his team like Disney does

What most people misunderstand about chiropractic care

How pain connects across the body

The difference between treating vs. managing pain

His purpose-driven approach to health and leadership

Whether you're skeptical about chiropractic or swear by it—this conversation will give you something to think about.

🔗 Learn more about Dr. Cole Snyder & Envive Chiropractic:
Dr. Cole Snyder | https://www.linkedin.com/in/cole-snyder-08b4b2224/
Envive Chiropractic | https://www.enviveonline.com/

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 Envive Chiropractic – Downtown Sioux Falls
🎙 Sponsored by MAGNETIC

#SpotlightSiouxFalls #DrColeSnyder #EnviveChiropractic #siouxfalls #chiropracticcare #patientexperience #chronicpain #backpainrelief #healthandwellness #experiencematters

What happens when a messy guy and a mom of four take over a cleaning business they didn’t want? They build one of Sioux Falls' most trusted companies.

In this episode of Spotlight Sioux Falls, we sit down with Amy and Tim Hoback, owners of Kleenrite Company (spelled K-L-E-E-N-R-I-T-E), a family-run commercial cleaning company that’s been serving Sioux Falls for over 50 years.

They share:

How they accidentally got into the cleaning industry

The highs, lows, and reality of growing a small business

Why they’re more than “just the cleaning company”

How team cleaning and backpack vacuums changed everything

The surprising connection between music, efficiency, and clean spaces

From losing major accounts to rebuilding from scratch, this episode is a behind-the-scenes look at grit, community, and what it really takes to make a service business thrive in Sioux Falls.

🔗 Learn more about Amy, Tim & the Kleenrite Company:
Amy Hoback | https://www.linkedin.com/in/amy-hoback-50970618/
Tim Hoback | https://www.linkedin.com/in/tim-hoback-b8498315/
Kleenrite | https://kleenritecompany.com/

🔎 Follow Spotlight Sioux Falls
Website | https://spotlightsiouxfalls.com/
Facebook | https://www.facebook.com/profile.php?id=61575170684228

📍 Recorded at Startup Sioux Falls
🎙 Sponsored by MAGNETIC

#SpotlightSiouxFalls #KleenriteCompany #SiouxFallsBusiness #SmallBusinessStory #FamilyBusiness #CleaningServices #TeamCleaning #LocalBusiness #ServiceIndustry #FirstImpressionPartner