Speak to your premium client NOT the price sensitive client
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Speak to your premium client NOT the price sensitive client
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In this episode, I dive deep into what it truly means to work with premium clients as a K12 edupreneur and why you must stop talking to the uncertain and price sensitive client. Spoiler alert: It’s not about having a bigger budget — it’s about their readiness, urgency, and alignment with the transformation you provide.
I redefine what "premium" really means in the world of education entrepreneurship, breaking down common misconceptions. You'll hear examples for various teacherpreneurs and edupreneurs that show how premium clients are willing to pay top dollar when they see the value in the transformation you're offering.
Here's what I'll explore:
- What makes a client "premium" and why it’s about more than just income
- Real examples of premium clients in various teacher/educator niches like tutoring, consulting, coaching, and digital products.
- Why you need to stop speaking to those not ready to buy and speak instead to your dream client aka your premium client
By the end of the episode, you’ll understand how to identify your premium client and realize the shifts in your messaging you make to speak to them. Get ready to attract clients who are ready to invest in the value you bring!
DM me the word PREMIUM for your next step