Episodios

  • Marketing metrics, public relations and trademarks
    May 14 2025

    In this episode of the SowGrow Marketing Council, experts discuss the marketing metrics they find the most useful for tracking and driving campaign performance and demonstrating ROI to clients or CEOs.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

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    48 m
  • Brand guidelines, Google search marketing changes, podcast appearances and more
    Mar 26 2025

    In this episode of the SowGrow Marketing Council, experts discuss branding guidelines, how Google search changes are impacting businesses, using intellectual property for marketing, landing guest spots on podcasts and more.

    Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Cordelia Blake, High Score Strategies; Mickey Mellen, GreenMellen and more.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

    LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

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    48 m
  • How the Google monopoly ruling may impact SEO marketing and more tips
    Sep 17 2024

    In this episode of the SowGrow Marketing Council, experts discuss how the federal ruling that Google has acted as a monopoly may impact SEO marketing efforts. Other topics include email marketing, awards for public relations, pitching to the media and more.

    Experts include Stephanie Richards, SowGrow PR; J. Ryan Williams, websuasion; Yanna-Torry Aspraki from EmailConsul; Sarah Stewart, SowGrow PR and more.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

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    52 m
  • Direct marketing successes, SEO strategies, video marketing and more.
    Aug 16 2024

    In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more.

    Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert, MarketPower; Sherry Wheat, Telesales; Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; and J. Ryan Williams, websuasion.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

    YouTube channel: www.youtube.com/@sowgrowmarketingcouncil

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    51 m
  • Writing project estimates, avoiding the SPAM folder, evaluating media coverage and more.
    Jul 9 2024

    In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more.

    Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen, GreenMellen; and Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; Sarah Stewart, SowGrow PR; and J. Ryan Williams, websuasion.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

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    50 m
  • Optimizing Creative Ads, Email Marketing Sequences, Media Pitching and more.
    May 23 2024

    In this episode of the SowGrow Marketing Council, experts discuss optimizing creative ads and assets with heat mapping software to increase conversions, using email sequences to enhance marketing, personal branding, pitching similar stories to the media and more.

    Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Stephanie Gustafson, Digital RevGen; Virginia Nava Hieger, Transformative Power; Keith Finger, Revenue Insights and more.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

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    42 m
  • Unraveling the Power of Branding, Communication, and Effective Marketing Strategies
    May 20 2024

    In this episode of the SowGrow Marketing Council, experts discuss consistency in branding, email marketing, telemarketing, public relations, social media marketing and more.

    Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Sherry Wheat, TeleSales; Stephanie Gustafson, Digital RevGen; and Sarah Stewart, SowGrow PR.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

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    47 m
  • Onboarding Culture, Authenticity, Strategic Planning & Email Deliverability
    Mar 14 2024

    In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, authenticity in branding, email deliverability best practices, boilerplates and more.

    Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, Management Consultant and author; Yanna-Torry Aspraki, EmailConsul; Lisa McGuire, Business Growth Advisor and Joel Alpert, MarketPower.

    Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

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    48 m
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