Episodios

  • Crafting Global Campaigns: How PESO Strategies Drive Revenue

    Crafting Global Campaigns: How PESO Strategies Drive Revenue
    May 19 2025
    Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals? Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned. Social Pulse Podcast host Mike Allton asked Jack Richards about: 📈 PESO Integration Tactics Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies. 🌍 Adapting to Markets Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior. 📊 Strategic Metrics Integration Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue. Learn more about Jack Richards Connect with Jack Richards on LinkedIn Connect with Jack Richards on Blue Sky Connect with Jack Richards on Twitter Resources & Brands mentioned in this episode Onclusive Learn more about Agorapulse with a free demo PESO Onclusive social Critical Mention How to Structure Your Agency to Win Using EOS Matt Heinz Google Ads Canva Adobe HubSpot PR & Comms Tools Let's make your life easier Onclusive Monitor Module Digimind Onclusive Forward Planner AP Planner AI Sense The Future of Jobs Report 2025 Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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    30 m
  • The Career Pivot Playbook: Transforming Technical Expertise into Business Success

    The Career Pivot Playbook: Transforming Technical Expertise into Business Success
    May 5 2025
    Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Bretta is the founder of Front ROI Marketing, where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates how technical expertise can translate into business success, and she's helped countless others leverage their own skills in new ways. With over 300 Facebook Lives under her belt and a thriving digital marketing agency, Bretta brings practical insights on how to successfully pivot from a technical career into entrepreneurship. Social Pulse Podcast host Mike Allton asked Bretta Provost about: 🧡 Embracing Career Pivots: Learn how transitioning skill sets can lead to exciting new career paths and growth opportunities. 🧡 Strategic Cross-Disciplinary Skills: Discover how Bretta utilized her engineering background to achieve success in marketing. 🧡 Overcoming Professional Hurdles: Gain insights on navigating the challenges of shifting from one industry to another. Learn more about Bretta Provost Connect with Bretta Provost on LinkedIn Connect with Bretta Provost on Instagram Resources & Brands mentioned in this episode Front ROI Marketing Learn more about Agorapulse with a free demo Tran Creative Mallory Shields AI for Business Leaders: The AI Hat Podcast Perplexity Gemini ChatGPT Introducing deep research Traction: Get a Grip on Your Business Mike Michalowicz Clockwork: Design Your Business to Run Itself Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Kindle Edition Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life Chris Voss Chris Voss Teaches the Art of Negotiation Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/the-career-pivot-playbook-transforming-technical-expertise-into-business-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 m
  • Escape the B2B Content Desert: Creating Social Media That Resonates

    Escape the B2B Content Desert: Creating Social Media That Resonates
    Apr 21 2025
    When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results. Social Pulse Podcast host Mike Allton asked Marie Skachko about: 🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories 🧡 Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy 🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms Learn more about Marie Skachko Connect with Marie Skachko on LinkedIn Resources & Brands mentioned in this episode Growth Moves Learn more about Agorapulse with a free demo The Growth Moves podcast Marc Thomas Gong Marc Thomas' RINse and Repeat Marketing Framework Cognism TL;DV Eva Tranova Agorapulse on TikTok Agorapulse on Instagram Dave Gerhardt Drift Founder Brand: Turn Your Story Into Your Competitive Advantage David Cancel Todd Clouser Chris Walker Refine labs Mina Mesbahi | Content that attracts your ideal customers - Growth Moves Podcast EOS System Photoshop Canva ChatGPT Plannable Gemini Gemini's Deep Research Exit Five Travis Tyler Motion Pandadoc Podia Positive Human Mina Mesbahi Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    43 m
  • Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call

    Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call
    Apr 6 2025
    Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources into social media, while sales teams question the actual business value. The disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine revenue-driving machine that both marketing and sales teams celebrate? That's exactly what we're exploring today with our guest, Jay Feitlinger. Jay is the founder of StringCan Interactive, a leading B2B marketing agency that's helped countless organizations bridge the gap between marketing efforts and revenue generation. As a seasoned entrepreneur and digital marketing strategist, Jay has spoken at major conferences and has become known for his practical, revenue-focused approach to digital marketing. His work has transformed how businesses view social media, turning it from a cost center into a profit driver. With over a decade of experience helping B2B companies align their marketing and sales efforts, Jay brings a wealth of knowledge about creating social media strategies that actually drive revenue. Social Pulse Podcast host Mike Allton asked Jay Feitlinger about: 🧡 Revenue-First Mindset: Learn how to shift your social media strategy from engagement-focused to revenue-driven, with practical metrics that matter to your bottom line. 🧡 Team Alignment Strategy: Discover a framework for uniting marketing and sales teams around shared social media goals and metrics. 🧡 Action-Ready Implementation: Walk away with specific tools and techniques to transform your social media into a revenue-generating machine. Learn more about Jay Feitlinger Connect with Jay Feitlinger on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo String Can Interactive HubSpot UTM Tracking: What Are UTMs? How Do I Use Parameters? An Ebook: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge The Science of Scaling Podcast Keenan An Ebook: Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price Daniel Pink An Ebook: To Sell Is Human: The Surprising Truth About Moving Others Join the RevOps Slack community Simon Sinek Grok Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/stop-chasing-likes-start-driving-revenue-a-social-media-wake-up-call Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    48 m
  • Making AI Human: A Social Media Storyteller's Playbook

    Making AI Human: A Social Media Storyteller's Playbook
    Mar 30 2025
    Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility. That's exactly what we're diving into today with our expert guest, Kristina Keene. As the Director of Brand & Content at Flip, Kristina has mastered the art of making AI approachable and engaging through social media. At Flip, a company backed by industry giants like Amazon Alexa, she's been instrumental in crafting narratives that transform complex voice AI technology into compelling stories that resonate with B2B audiences. Her experience in brand development and creative direction, combined with her current role leading content strategy for an AI-powered customer service platform, makes her the perfect guide for this journey into humanizing AI through social media. Social Pulse Podcast host Mike Allton asked Kristina Keene about: 🧡 Strategic Simplification - Learn how to break down complex AI concepts into digestible, engaging social media content without losing technical accuracy. 🧡 Authentic Storytelling - Discover techniques for creating human-centered narratives that make AI solutions relatable and trustworthy to B2B audiences. 🧡 Content Framework - Master a practical framework for developing AI-focused content that educates, engages, and converts on social media. Learn more about Kristina Keene Connect with Kristina Keene on LinkedIn Resources & Brands mentioned in this episode Flip Learn more about Agorapulse with a free demo Amazon Alexa The AI Hat Podcast Brian Schiff Brian SchiffPeople Who Inspire Us: Meet Ingrid Ulrich, Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire Annie-Mae Hodge LinkedIn analytics Google Analytics The Artificial Intelligence Show Google Gemini Open AI Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/making-ai-human-a-social-media-storytellers-playbook Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    32 m
  • Create Compelling B2B Stories That Actually Convert

    Create Compelling B2B Stories That Actually Convert
    Mar 23 2025
    Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications and industry jargon into content that not only catches attention but actually drives business results. The struggle is real - trying to balance compliance requirements, NDAs, and industry regulations while still creating content that doesn't put your audience to sleep. But what if there was a way to transform these challenges into opportunities? What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? Today's guest has mastered exactly that. I'm thrilled to welcome Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling. Robert has helped countless B2B companies find and share their unique stories, turning complex services into compelling content that converts. As an accomplished writer and marketing professional, he's developed proven strategies for creating engaging social media content, even in the most technically challenging industries. His upcoming novel, set to be published in fall 2025, further demonstrates his masterful approach to storytelling that captures and holds attention. Social Pulse Podcast host Mike Allton asked Robert Carnes about: 🧡 Story Framework Mastery: Listeners will learn a repeatable process for finding and sharing compelling stories within any B2B industry. 🧡 Compliance-Ready Content: Discover how to create engaging content while working within industry regulations and NDAs. 🧡 Engagement Tactics: Learn specific techniques to transform technical information into social posts that drive meaningful interaction. Learn more about Robert Carnes Connect with Robert Carnes on LinkedIn Resources & Brands mentioned in this episode GreenMellen Learn more about Agorapulse with a free demo San Diego Zoo Slack Agorapulse Advocacy Feature StreamYard Ecamm Jay Acunzo URR: Unsolicited Response Rate Ann Handley Ann Handley Newsletters Google Analytics GigaBrain Reddit Spark Toro Rand Fishkin Jen Herman TSA on Instagram A book recommendation: The Story Cycle: Your Business Guide to Better Marketing by Robert Carnes Robertcarnes.org Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/create-compelling-b2b-stories-that-actually-convert Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    45 m
  • Transform Department Silos Into Revenue Growth

    Transform Department Silos Into Revenue Growth
    Mar 9 2025
    Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. What if there was a way to break down these silos and transform them into powerful revenue-generating engines? That's exactly what our guest today helps organizations achieve. I'm thrilled to welcome Anatole Ashraf, a seasoned senior marketing leader whose experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. As the first Bangladeshi New Yorker elected chair of a NYC community board, Anatole brings a fresh perspective on building connections and driving results. His track record of scaling marketing functions from startups to enterprises while maintaining tight alignment between marketing, sales, and business objectives makes him the perfect guide for today's discussion. Social Pulse Podcast host Mike Allton asked Anatole Ashraf about: 🧡 Strategic Integration: Discover how connecting marketing initiatives with other departments drives measurable business growth 🧡 Revenue Acceleration: Learn specific techniques for transforming siloed operations into revenue-generating engines 🧡 Cross-functional Leadership: Master the art of building bridges between departments to create lasting business impact Learn more about Anatole Ashraf Connect with Anatole Ashraf on LinkedIn Connect with Anatole Ashraf on Blue Sky Resources & Brands mentioned in this episode MarketVector Indexes Learn more about Agorapulse with a free demo BNY Mellon Salesforce Marketo HubSpot Simon Sinek Sprout Social Google Analytics EOS Andrew Ross Sorkin Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-break-out-of-departmental-siloes-and-grow-revenue Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 m
  • Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula

    Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula
    Feb 23 2025
    Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "something" when it comes to connecting with modern audiences. You're not alone. Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? That's exactly what our guest today has mastered. I'm excited to welcome Christian Brown, co-founder and Chief Marketing Officer of Glewee, an all-in-one influencer marketing platform that's trusted by over 5,000 brands and 12,500+ influencers. As a Forbes 30 Under 30 honoree, Christian has pioneered a unique approach to team building, cultivating a Gen Z dream team that's helped scale Glewee from a startup concept to a major player in the creator economy. His innovative leadership style and ability to identify and nurture young talent has not only transformed his company but is reshaping how we think about marketing team development. Social Pulse Podcast host Mike Allton asked Christian Brown about: 🧡 Culture Drives Innovation - Learn how creating the right environment enables young talent to thrive and contribute meaningfully to company growth 🧡 Skills vs. Intuition - Understand the balance between traditional marketing knowledge and native digital fluency in modern marketing teams 🧡 Leadership Evolution - Discover new approaches to leading and mentoring digital-native talent in today's fast-paced marketing landscape Learn more about Christian Brown Connect with Christian Brown on LinkedIn Resources & Brands mentioned in this episode Glewee Learn more about Agorapulse with a free demo How to Use Influencer Marketing for Retail [Podcast & Recap] Ft. Jeremy Linaburg Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations How to Structure Your Agency to Win Using EOS Trello Miro Miro Monday Zendesk Figma GetStream SEM Rush Arcade Hutch.io Calendly Instantly Hyros ChatGPT Google Meets Google Slides Google Sheets Gemini Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/gen-z-success-formula Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    32 m
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