In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.'

Guest Bio:

From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick’s story is defined by her zest for flavor and her eye for delightful details. When she’s not experimenting with layers of ginger and honey in her teacup, she’s on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys.

Here are 3 fun facts revealed in this episode:

1. Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey.
2. Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing.
3. Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time.

Here are 7 key themes discussed in the episode:

1. Short-form and vertical video dominance
2. Small business strategies for social media
3. Platform algorithms and changing reach
4. Multi-platform content repurposing tools
5. Importance of community and engagement
6. Building an email list for audience ownership
7. Adapting to frequent platform updates

Link to Peg's Book: https://amzn.to/4jJMMUh