Episodios

  • How a Leading Exterior Door Manufacturer Uses Storytelling to Drive Sales

    How a Leading Exterior Door Manufacturer Uses Storytelling to Drive Sales
    Jun 16 2025
    What happens when a family-owned manufacturer known for its values decides to take on modern lead generation? In this episode, Beth sits down with Jake Calhoun, Vice President of Marketing at ProVia, to talk about navigating legacy, managing modern messaging, and bridging the gap between product and service in one of the industry’s most competitive categories.
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    25 m
  • How Ayrsonics Turned Product Innovation into a Competitive Moat

    How Ayrsonics Turned Product Innovation into a Competitive Moat
    Jun 9 2025
    What if being the first in your category made you the Kleenex of your market? And how do you turn that into a lasting advantage? In this episode, we talk to Dean McIntyre, president of Ayrsonics and CEO of the McIntyre Group, about building a brand that stands out in the competitive world of acoustic products. Dean shares why they diversified, how they pivoted during economic downturns, and how they’re bringing manufacturing back to North America to build a more resilient business.
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    22 m
  • Why Architects Ignore Your Product—and What to Do Instead

    Why Architects Ignore Your Product—and What to Do Instead
    Jun 2 2025
    Architects may be the ultimate influencers in the building process, but winning their specification is only the beginning—and one missed detail or a slow sample delivery can lose you the next project. In this episode, Beth PopNikolov and Zach Williams sit down with Benjamin Glunz, CEO of Anguleris (the company behind Swatchbox and other essential tools for architects and designers). Together, they dive into why shifting your strategy from chasing leads to genuinely supporting architects’ workflows can future-proof your brand and put your products at the forefront of today’s fast-evolving construction landscape.
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    21 m
  • What Today’s Top Candidates Want from Building Materials Employers

    What Today’s Top Candidates Want from Building Materials Employers
    May 26 2025
    Navigating today’s unpredictable job market requires more than great products—it demands smart, proactive hiring strategies and transparent leadership. In this episode, Cassie Fosher, President of SnapDragon Associates, shares what building materials manufacturers need to know about recruiting right now. From high-demand sales roles to shifting candidate expectations, you’ll learn what top talent is really looking for—and how your brand can rise to the top, even in uncertain times.
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    27 m
  • Tech Adoption in Building Materials: What’s Actually Working in 2025

    Tech Adoption in Building Materials: What’s Actually Working in 2025
    May 16 2025
    Technology is finally sticking in the building materials industry—and not just with the younger crowd. In this episode, TOOLBX founder Erik Bornstein and VP of Product Brad Cumiskey join us to unpack what’s driving tech adoption among LBM dealers, how builder expectations have changed post-COVID, and why AI might be the “new Internet” moment for this space.
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    26 m
  • How Concretti Designs Is Transforming Handmade Concrete for Modern Design and Sustainability

    How Concretti Designs Is Transforming Handmade Concrete for Modern Design and Sustainability
    May 5 2025
    On this episode, Beth PopNikolov sits down with the mother-daughter duo behind Concretti Designs to explore how a manufacturing-forward mindset and radical transparency turn handmade concrete into a beloved brand. They dive into the power of showcasing people, process, and imperfections to build trust and loyalty in today’s design-driven market.
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    26 m
  • Brand-Led Growth in Building Materials: Inside National Nail's Strategy

    Brand-Led Growth in Building Materials: Inside National Nail's Strategy
    Apr 28 2025
    How does a brand-first mindset drive real growth in a traditionally sales-led industry? In this episode, Beth and Zach talk with Dani Zizak, Chief Marketing Officer at National Nail, about why putting brand at the center of everything has been their winning strategy. Dani shares how National Nail's teams work together to shape messaging, build trust with pros and dealers, and navigate the constant evolution of the building materials market.
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    27 m
  • Marketing Strategies for Multi-Location Lumber Dealers: Transforming Store Personalities into Sales

    Marketing Strategies for Multi-Location Lumber Dealers: Transforming Store Personalities into Sales
    Apr 22 2025
    What if community connections and authentic digital engagement were the secret weapons for building materials growth in a sea of commodity products? On this episode, we talk to the head of marketing for a multi-location dealer in the South East and hear how they are leveraging the power of personal stories and local relationships to drive sales and create deeper customer loyalty.
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    16 m
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