Episodios

  • Building a Beauty Brand that Actually Pays

    Building a Beauty Brand that Actually Pays
    Jun 18 2025
    Mimi Usman is more than just a makeup artist—she’s building a beauty brand that speaks confidence, culture, and creativity. In this episode of Smart Growth, Mimi shares how she turned her passion for makeup and gele styling into a growing business, the real hustle behind getting consistent clients, and what it takes to stay relevant in Nigeria’s fast-moving beauty space. Our expert joins the conversation with practical business tips on how to grow visibility, set profitable pricing, and turn skills into structure. If you’re a creative trying to turn talent into income, this one’s for you.
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    18 m
  • Baking Profit: Turning Cakes into a Thriving Business

    Baking Profit: Turning Cakes into a Thriving Business
    Jun 11 2025
    In this episode of Smart Growth, we sit down with Mulikat Apeke Bridget, a passionate confectionery vendor and cake artist who’s building a thriving baking business in Nigeria. She shares her journey into the world of cakes, how she attracts customers, manages orders, and the real hustle behind growing a business in a saturated market. Our expert also joins the conversation to offer practical, business-focused advice on increasing visibility, pricing for profit, and scaling smartly. Whether you’re in food, fashion, or any product-based business, this episode is packed with insights you can apply today.
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    21 m
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