Episodios

  • How SMART Is Building a Culturally Rooted Fashion Brand

    How SMART Is Building a Culturally Rooted Fashion Brand
    Jul 5 2025
    In this episode of Smart Growth, we spotlight Kasali Adewale, also known as SMART—a serial entrepreneur and the creative force behind OMOLUABI Clothings. With deep roots in fashion design, PR, and brand management, SMART shares how he’s building a fashion label that blends streetwear with African identity. He opens up about his journey, the business of staying relevant in a saturated fashion market, and what it means to grow a brand with cultural depth. Joined by our business expert, the conversation dives into strategies for scaling a clothing brand, attracting loyal customers, and turning creativity into consistent revenue. If you’re a fashionpreneur or creative brand builder, this episode is a masterclass in brand evolution and smart business.
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    23 m
  • Beyond the Business of Beauty

    Beyond the Business of Beauty
    Jun 25 2025
    In this episode of Smart Growth, we sit with Oyekole Oyesade, founder of Oye’s Place — a Lagos-based multi-talented beauty entrepreneur, whose skills and talents in the cosmetics and beauty industry make her stand out in a competitive market. Beyond the business of beauty, Oye is a gospel music artist, actress and public speaker. This episode explores curated expert insights, for her beauty brand, and business tips for any entrepreneur looking to grow their revenue.
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    22 m
  • Building a Beauty Brand that Actually Pays

    Building a Beauty Brand that Actually Pays
    Jun 18 2025
    Mimi Usman is more than just a makeup artist—she’s building a beauty brand that speaks confidence, culture, and creativity. In this episode of Smart Growth, Mimi shares how she turned her passion for makeup and gele styling into a growing business, the real hustle behind getting consistent clients, and what it takes to stay relevant in Nigeria’s fast-moving beauty space. Our expert joins the conversation with practical business tips on how to grow visibility, set profitable pricing, and turn skills into structure. If you’re a creative trying to turn talent into income, this one’s for you.
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    18 m
  • Baking Profit: Turning Cakes into a Thriving Business

    Baking Profit: Turning Cakes into a Thriving Business
    Jun 17 2025
    In this episode of Smart Growth, we sit down with Mulikat Apeke Bridget, a passionate confectionery vendor and cake artist who’s building a thriving baking business in Nigeria. She shares her journey into the world of cakes, how she attracts customers, manages orders, and the real hustle behind growing a business in a saturated market. Soji Akinlabi who is a storyteller and a serial entrepreneurs joins the conversation to offer practical, expert advise to Mulikat on how to achieve a 2x revenue growth and also increase her brand visibility. Whether you’re in food, fashion, or any product-based business, this episode is packed with insights you can apply today and receive startup support.
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    21 m
  • Selling Real Beauty in a Market Full of Fakes

    Selling Real Beauty in a Market Full of Fakes
    Jun 17 2025
    In this episode of Smart Growth, we sit with Praise Odinaka, founder of Ina_rayz Beauty, a bold, purpose-driven Beautypreneur committed to selling original skincare products and promoting holistic wellbeing for women. From starting her journey in the beauty industry at just 18 to building a brand that stands out in Nigeria’s saturated and counterfeit-ridden market, Praise shares her story, struggles, and how she’s earning her customers’ trust every day. Odinaka received expert advise and support from Soji Akinlabi who is a storyteller and a serial entrepreneurs on how to grow her revenue month-to-month.
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    21 m