Are you in need of some additional ‘WOW” factors in your business presentations to customers? One of the coolest ways to do this is to search your facts, features, and benefits vault for things you have never communicated to customers. Once discovered, tell and sell your customers in ways that create more compelling “AHA” moments.

Support the show

Perception and facts often compete for the truth. Perhaps it is time to start examining the perceptions customer have of your business, and the services that are delivered. Often times companies lose customers just because their bad impressions became a reality that may be void of fact!

Support the show

Flexibility. Creativity. Willingness. Finding solutions that solve unique issues. Going the extra mile. Never saying never. Do these descriptions sound like your company? If not, imagine what kind of repeat and referral business you could attract by becoming these descriptions. CANDO companies win more friends and influence more people then CAN’T DO companies.

Support the show

Mirrors fill a board room during an inter-company meeting. Edicts are laid down, and attendees are told to reflect what the C-level demands. Imagine what would happen if companies abandon that reflective mindset, and exchanged it with an outward-looking mindset? If customers pay the bills, then why don’t more companies look through the windows that lead to discovering what customers need and want!

Support the show

To some companies, servicing really kicks into high gear after the sale. Why then? Because those companies realize that the repeat and referral pot of gold awaits them, when their paying customers feel they are being cared for after the sale. We encourage you to inject this mindset into your business models.

Support the show

We have all witnessed companies that aren’t flexible. They defend their legacy procedures as a badge of honor, and claim they have been doing business the same way for decades. For some companies that is their hallmark. For others, it is going to allow the competition to zoom by them. Where do you stand? Do you have some stinkin thinkin that needs to get eradicated?

Support the show

Imagine if you and your team went hunting for ways to become more streamlined with customers? After all, time is the currency of the experience economy, and saving customer time converts to money saved. Have fun on your hunts! Be bright. Be brief. Be done!

Support the show