Signature Buzz Podcast Por Brandon Roberts arte de portada

Signature Buzz

Signature Buzz

De: Brandon Roberts
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 Want to become the trusted agent for your friends, family and community? Want the latest real estate news, trends and legal developments for Nevada and Utah? Want to connect with the rest of the Signature Real Estate family? Then Signature Buzz is YOUR weekly sales meeting! Join us each Tuesday as Brandon and Chris dive into the issues you care about, equipping you with the latest information, and giving you actionable insights, tools and skills. Our goals are to help you sell more homes and deliver the best service to clients, so you create a better balance between your life and career! Brought to you by Signature Real Estate of Greater Las Vegas, Nevada and Utah. If you want to sell more homes in Southern Nevada, Clark County, Las Vegas, Henderson or surrounding areas, eavesdrop on our weekly sales meetings to see what Signature can do for your real estate career!2025 Economía
Episodios
  • Being Too Salesy Is Costing You Clients, Try This Instead w/ Larry Kendall & Keith Lynam

    Being Too Salesy Is Costing You Clients, Try This Instead w/ Larry Kendall & Keith Lynam
    Jun 4 2025
    Most salespeople think success in real estate means learning how to convince, pressure, and close. The secret to selling more homes isn’t pushing harder, it’s building rapport. Too many agents show up trying to “talk real estate,” when the best agents know that real estate conversations are earned. They don’t lead with listings or beg for referrals. They lead with curiosity. Real estate decisions don’t happen in a vacuum, they happen when life changes. A new job. A baby on the way. A divorce. These life events drive real estate transactions. This is why staying in communication with people, asking about their family, work, hobbies, and goals, isn’t just small talk. It’s how relationships are built and opportunities are uncovered. In this episode, we’re joined by Larry Kendall, the author of Ninja Selling and creator of the Ninja Selling System. With over 50 years in the industry, Larry has trained some of the top-producing agents and teams. How do we use the F.O.R.D method to communicate? What are the 9 habits we have to nurture? Larry breaks down how to stop being salesy, how to create conversations that convert, and the daily and weekly habits that lead to more referrals, trust, and closings. Things You’ll Learn In This Episode -Selling is out and building rapport is in What internal shift do agents need to make to thrive in this market, and why is “stop selling, start solving” more than just a nice idea? -The power of planting seeds You can’t hunt your way through a slow market. How does adopting a farmer’s mindset help build a sustainable business? -The ninja nine that drive revenue What are the 9 daily and weekly habits top-producing agents swear by? -How neuroscience powers relationships How does understanding human psychology and asking the right questions make clients feel seen, heard, and ready to act? Guest Bio Larry Kendall is the author of Ninja Selling. He holds a master’s degree in Business Administration from Kansas State University and has practiced real estate for 48 years. He is one of the founding partners and Chairman Emeritus of The Group, Inc., a Colorado real estate company with 200 sales partners in 6 offices in Northern Colorado. Ninja Selling is a sales training system with over 80,000 graduates in the US, Canada, New Zealand, and Spain. He has taught for 10 years in the real estate program at the Colorado State University College of Business and is 2006 Colorado Realtor of the Year. His book, Ninja Selling, was released in 2017 and became both an Amazon best seller and the #1 New Release in its first week. It received the Axiom Business Book Awards Gold Medal as the best new sales book for 2018. In 2020, Ninja Selling was voted by Inman News readers as the best sales book for the real estate industry. That same year Larry was inducted into the Colorado Business Hall of Fame. Larry’s mission is to help people bring out the best in themselves and their organizations. To learn more, visit https://ninjaselling.com/. Keith Lynam is Vice President of Industry Disruption with the Signature Real Estate Group. Keith is a Past President of the Nevada REALTORS® (NVR), the largest trade organization in Nevada as well as a Past President of Las Vegas REALTORS®. Keith was named Nevada REALTOR® of the year for 2019 and LVR REALTOR® of the year in 2012. Lynam is the only REALTOR® to have served as NVR Legislative Chairman for three sessions, 2009, 2013 and 2023. He also served as NVR REALTOR® Political Action Committee Chairman in 2014 and 2015. Before becoming a REALTOR® in 2004, Lynam owned one of Nevada’s largest independent public affairs firms, running over 80 political campaigns and directing the communications and legislative affairs efforts of some of the largest corporations in the West. Through his custom designed coaching program #BOOMPRODUCERJOURNEY, he has assisted hundreds of top-producing RE agents achieve their ultimate balance in their lives. Connect with Keith on LinkedIn. About Your Hosts Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Uta,h and beyond. Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as...
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    1 h y 1 m
  • Real Estate Branding Secrets from Signature Sasquatch w/ Andrew Lunsford

    Real Estate Branding Secrets from Signature Sasquatch w/ Andrew Lunsford
    May 28 2025
    Real estate agents are a dime a dozen in this country, even in this city. Most are afraid to lean into what makes them different, so they play it safe and blend in. Everyone tells us niching down is the way to stand out, but the agents people remember don’t just have a niche, they have a hook. Andrew Sasquatch Lunsford didn’t just pick a persona, he became it. He legally changed his name, put on a full costume, and built a brand that clients love, remember, and refer. With the market cooling and competition heating up, blending in is the fastest way to get forgotten. If you want people to remember you when they’re ready to buy or sell, you have to give them something worth remembering. How do we build a successful brand and a hook that really gets attention? What mistakes are agents making in this market? In this episode, Andrew Sasquatch Lunsford, or “Signature Sasquatch,” shares how he became a local fan favorite and how his off-the-wall idea turned into a lead-generating, community-building, referral-driving machine. Things You’ll Learn In This Episode -How to turn heads and win hearts with fearless branding How did Andrew end up legally changing his name to stand out in a crowded market? -The hidden ROI of standing out Changing your name and putting on a costume sounds wild, but Andrew made it strategic and profitable. How did he turn a crazy idea into real ROI? -Build up your buyer business Interest rates are up, transactions are down. Is this the perfect time to refocus on buyers? -From introvert to influencer You don’t have to be the loudest voice in the room, you just have to be the one people remember. How did Andrew embrace his personality and find the courage to stand out? Guest Bio Andrew Sasquatch Lunsford is a broker and sales manager at Signature Real Estate Group. The Former Managing Broker of Signature Real Estate Group, Northwest, has been buying and selling Real Estate in Las Vegas since 2004 and has consistently been recognized as one of the top-producing agents in Signature Real Estate Group. Shortly after opening the business with his wife, Rhonda, he aggressively dominated the Real Estate market in Las Vegas and Clark County, selling hundreds of homes while recruiting and growing his team of dedicated REALTORS ®. After many successful years, Andrew and Rhonda decided to sell that business and began building a new team in Southern Nevada, geared toward a more personalized VIP Full-Service Real-Estate experience. Their main focus is Personalized and Exceptional Service that covers every possible aspect of the Real Estate transaction, as this is most clients largest financial purchase of a lifetime. Connect with Andrew on LinkedIn. About Your Hosts Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it has grown and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond. Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
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    1 h y 2 m
  • Becoming the Neighborhood Economist: How to Farm With Authority

    Becoming the Neighborhood Economist: How to Farm With Authority
    May 21 2025

    Most agents dream of dominating a neighborhood, but few actually do, and it’s not because they’re incapable.

    They pick the wrong area, send postcards sporadically, hold one open house, and then disappear.

    Farming isn’t a one-time marketing tactic, it’s a long-term commitment to becoming the trusted name in a community.

    The person they think of when they wonder what their home is worth. The agent they reach out to if they want to know what’s going on in the market.

    To get this kind of influence in an area, we have to show up consistently, month after month, mailer after mailer, open house after open house.

    When done right, farming transforms you from just another agent into the neighborhood economist of choice, the person who knows the numbers, knows the neighbors, and knows how to get results.

    How do we pick a farming area? How can we leverage social media in our farming?

    In this episode, we break down what it really means to farm a neighborhood and the biggest farming mistakes agents make.

    Things You’ll Learn In This Episode

    -Finding the right frequency for your farming

    Mailing your farm sporadically won’t be enough to get a foothold in that area. How can you be consistent enough that they pay attention to you, and then remember you when they want to list?

    -How to dominate without door knocking

    What does it really take to build a presence in your neighborhood, and can you do it without going door to door?

    -Picking the right farm

    Not all neighborhoods are created equal. What numbers should you look at before investing time or money in an area?

    -The farm you might be overlooking

    Most agents don’t include tenants in their farming efforts. Could you be losing out on future buyers and sellers?

    About Your Hosts

    Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

    Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

    Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
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    1 h
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