In this episode, host Lexi Benitez sits down with Jennifer Williams, founder of St. Louis Closet Co., for a behind-the-scenes look at building a thriving business rooted in organization, design, and personality.

Jennifer shares how social media transformed her company’s visibility, the role of aesthetics in functionality, and how she fosters a brand culture that customers connect with. Whether you're a design enthusiast, entrepreneur, or just tired of messy closets, this episode offers inspiration and practical insights.

Topics Covered:

• The origin story of St. Louis Closet Co.
• How Instagram helps shape their brand identity
• The importance of photos in design marketing
• Balancing creativity with customer needs
• The process behind custom closet solutions

Guest Info:

Jennifer Williams

Founder, St. Louis Closet Co.

Website: stlouisclosetco.com

Linkedin: linkedin.com/company/saint-louis-closet-co/

Facebook: facebook.com/stlouisclosetco

Instagram: https://www.instagram.com/stlouisclosetco/

NEW SINCERELY, SELF WEBSITE: sincerelyselfpodcast.com

Get some EvryJewels with a discount:

https://evryjewels.com/?ref=alexisbenitezvtn

Use code:ALEXIS889 for $$$ off🤍

Check out my Hollister Favs:

https://community.hollisterco.com/s/sincerelyself

If this episode encouraged you, please:

1. Subscribe on Apple Podcasts, Spotify, or wherever you listen.
2. Leave a ★★★★★ review to help others find us.
3. Connect with me on Instagram or Tiktok @sincerelyselfpodcast and let me know which action item you’ll take this week!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.