In this She Slays Replay, business strategist Kelly Roach breaks down one of the most overlooked truths in entrepreneurship: complexity kills growth. Whether it’s bloated systems, too many offers, or just shiny object syndrome, Kelly explains why scaling a business successfully means simplifying first—often ruthlessly.

Lauryn and Kelly explore the emotional attachments business owners develop to outdated systems, the myth that busy equals productive, and why so many entrepreneurs sabotage progress once things start working. If your practice feels overcomplicated or chaotic, this is the mindset shift you’ve been waiting for.

Listen to the full episode: Spotify | Apple

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Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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What happens when the tactics that used to work in your practice stop delivering? Is it possible to rediscover your passion, shift your strategy, and still scale without selling your soul? In this refreshingly honest and practical conversation, Dr. Lauryn reconnects with longtime friend and chiropractic leader Dr. Jake Grinaker to talk about evolving as a provider, as a business owner, and as a marketer in 2025.

They explore how marketing has changed post-2020, why some of the old tricks don’t work anymore, and what it really means to get your “new girl energy” back. Dr. Jake also shares his wildly creative CE marketing strategy that flips the power dynamic, builds trust, and drives results. From burnout and boredom to renewed purpose and profitability, this episode is packed with insight for any chiropractor ready to level up their impact without losing themselves in the process.

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Key Takeaways:

• Marketing has changed—but the fundamentals haven’t. The methods for reaching people may evolve, but the core principles of connection, value, and trust still hold true. Chiropractors must adapt their approach without abandoning their mission.
• Creative thinking is the antidote to burnout. Reigniting growth and energy doesn’t always require a complete overhaul—sometimes it means reinventing a tactic you used to love in a way that aligns with today’s market and your current values.
• Power dynamics matter in patient acquisition. Dr. Jake’s innovative approach to offering CE classes for dental professionals changes the frame from “please come” to “we’re bringing you value,” creating buy-in and opening doors in a fresh way.

Guest Bio:

Dr. Jake Grinaker is the founder of Strive Chiropractic, with multiple locations in North Dakota and Minnesota, and a longtime leader in the chiropractic coaching space. With over 15 years of experience in practice and mentorship, he brings a uniquely honest and evolving perspective to business ownership, marketing, and sustainable growth. Dr. Jake blends clinical excellence with business strategy—and plenty of scar tissue—to help chiropractors rediscover passion and profit.

Follow Dr. Jake: Instagram | Facebook | LinkedIn

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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In this She Slays Replay, Kirby and Lauryn get honest about one of the hardest lessons in practice ownership—more team members don’t always equal more success. They reflect on the early days when lean operations brought in the most profit, and how growing their team too quickly led to stress, inefficiency, and pressure on everyone involved.

This segment dives into the uncomfortable reality that good intentions aren’t enough to sustain a business. From the emotional toll of carrying unnecessary payroll to the ripple effects it has on culture and performance, Kirby and Lauryn unpack how profitability, team size, and leadership pressure are more connected than most chiropractors realize.

Listen to the full episode: Spotify | Apple

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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What if your personal brand isn’t just about “being seen,” but about building a thriving business? In this high-energy and wisdom-packed episode, Dr. Lauryn sits down with the original YouTube branding queen, Amy Landino, to talk all things personal branding, visibility, and showing up online—even if you're shy, awkward, or terrified of being judged. Whether you're a chiropractor, coach, or creator, this conversation will get you thinking differently about how (and why) to start showing up on camera.

Amy shares the origin story of her YouTube career, how she created one of the first influencer business models, and why personal brands are no longer optional for personality-led businesses. You’ll learn why being interesting is not the goal, how to start creating content even if you're scared, and the power of the "Fake Assistant Method" to protect your time and set boundaries. If you've ever wondered how to turn your expertise into influence and your influence into income—this one’s for you.

Key Takeaways:

• Your personal brand is happening—with or without you. Amy explains how everyone already has a personal brand, and why being intentional about it is the key to growth, visibility, and credibility.
• Face-to-camera content is non-negotiable. If you want to stand out and connect with your audience, you have to speak directly to them—even if you're scared or hate how you look on camera.
• You don’t need a fancy team—just a fake assistant. Amy walks through her viral “Fake Assistant Method,” showing how solopreneurs can start protecting their time and elevating their positioning today.
• Stop marketing to your friends and family. Amy breaks down how to speak to your ideal client (your “Charlotte”) instead of worrying about who's watching your stories.

About the Guest:

Amy Landino is a globally recognized speaker, bestselling author, and the founder of GATLUW House, a personal development and creative agency. Known for her early influence as a YouTube pioneer in social media strategy, Amy helps personality-led business owners grow into seven-figure thought leaders by building intentional, powerful personal brands. Her viral frameworks—like the Fake Assistant Method—have helped thousands create smarter boundaries, stronger content, and more scalable businesses.

Check out all things Amy Landino

Watch Amy’s YouTube Channel, AmyTV

Follow Amy on Instagram

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Grab Lauryn’s free “Sexy Niche Checklist” from her website.

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In this She Slays Replay, Dr. Brian Capra breaks down a common trap that holds practices back: over-reliance on reports. If you’ve ever felt like your EHR is drowning you in data but not actually helping you run your business, this conversation will hit home. Dr. Capra explains why reports aren’t actionable, how they fail to drive accountability, and what today’s practices need instead—real-time task delegation and verification systems that work with you, not against you.

Listen to the full episode with Dr. Brian Capra: Spotify | Apple

Follow Dr. Brian: LinkedIn

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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What if everything you’ve built—your logo, your practice name, your content—could be taken from you… and legally? In this episode, Dr. Lauryn welcomes Chandler J. Esq, founder of Lethal Legal, to break down the essential legal protections practice owners and personal brands need to have in place. If you’ve ever hesitated to trademark your name or wondered whether your website content is protected, this conversation is for you.

Together, they dive into the basics of intellectual property law—including what’s worth protecting, when to trademark, and how copyright applies to more than just online content. Chandler shares real-world examples, preventative strategies, and empowering advice for making your brand legally untouchable. Whether you run a physical clinic, a digital business, or both, you’ll walk away understanding exactly what legal armor your brand needs to thrive.

Key Takeaways

• Trademarking your brand name and logo isn’t just for influencers—practice owners need this too. Chandler explains how failing to secure these assets can cost you big, even if your business is local.
• Intellectual property law covers your digital AND physical brand presence. From clinic names to online content, you’ll learn what’s protected and what’s at risk.
• Being proactive about IP law saves money, stress, and reputation. Chandler lays out when and how to work with a trademark attorney—and what DIY legal routes are safe to take.
• Brand protection equals brand power. Understanding copyright, trademark, and contracts gives you confidence and leverage as a business owner.

Guest Bio

Chandler J. Esq is the founder of Lethal Legal and a dynamic trademark attorney and brand protection strategist. She helps business owners protect and monetize their brands by combining deep legal expertise with a standout client experience. Featured in NASDAQ and Thrive Global, Chandler is a recognized industry voice for making legal protection not only accessible—but empowering and entertaining.

Find out more about all of Lethal Legal’s products and services

Follow Chandler: LinkedIn | Instagram

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

Grab Lauryn’s free “Sexy Niche Checklist” from her website.

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Mentioned in this episode:

Holistic Marketing Hub

Holistic Marketing...

In this She Slays Replay, Bharon Hoag shares a bold vision for uniting the chiropractic profession instead of dividing it. He challenges chiropractors to embrace their diversity while focusing on what truly matters—expanding access to care and solidifying chiropractic as the first line of defense for health. If you’re tired of the infighting and ready to focus on solutions, this segment will inspire you to think bigger.

Listen to the full episode with Bharon Hoag: Spotify | Apple

Donate now to the Chiropractic Defense Council

Learn more about the Chiropractic Defense Council

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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What happens when the professions built on healing others start struggling to heal themselves? In this conversation, Dr. Lauryn sits down with veterinarian and entrepreneur Dr. Christine Staten to explore the deep parallels between veterinary and chiropractic practices — from burnout and compassion fatigue to broken business models and corporate takeovers. Whether you’re a chiropractor, healthcare provider, or business owner, this episode will challenge you to rethink how sustainability and success really get built.

Together, they dive into why healing professions face such high burnout rates, the dangers of corporate consolidation in medicine, and how practice owners can reclaim freedom, fulfillment, and financial health. Dr. Christine shares her own journey from practitioner to CEO, why building better systems saves lives, and her mission to protect independent healthcare practices from being bought out or burned out.

Key Takeaways:

• Healing professions like chiropractic and veterinary medicine face parallel struggles of burnout, compassion fatigue, and unsustainable business models.
• Building strong leadership, clear systems, and carving out CEO time is critical to preventing resentment and creating lasting career fulfillment.
• Corporate ownership of healthcare practices is on the rise, making it more important than ever to empower independent practice owners with the tools and knowledge to thrive.

About the Guest:

Dr. Christine Staten is a veterinarian, entrepreneur, and the founder of Veterinary MBA. After graduating veterinary school in 1999, she grew her solo ambulatory practice into a thriving two-location, 10-doctor business in Tucson, Arizona. In 2023, she earned her MBA from LSU and now passionately mentors veterinary and healthcare practice owners on creating sustainable, profitable businesses that protect their time, freedom, and financial futures. Through Veterinary MBA, Dr. Staten is helping the next generation of practitioners build businesses they love without sacrificing their well-being.

Learn more from Dr. Christine by checking out Veterinary MBA

Follow Dr. Christine: LinkedIn | Instagram

Resources:

Want to integrate AI into your business to level up your game? Join Callan Faulkner’s Automate to Accelerate program now!

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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