Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line.

From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that actually sell.

In this episode we cover:

How Jenn's journey from professional actress to email strategist shaped her storytelling approach [04:33]
Why vulnerability and specificity are your secret weapons in email copywriting [13:12]
How to write one-sentence emails that get replies and build relationships [28:00]
The power of treating your email list like a social media feed [29:20]
The math behind why email marketing outperforms social media for sales [35:12]
Jenn's three-tier lead magnet strategy: mini, medium, and large [38:53]
Creating ethical urgency without fake countdown timers [43:55]
Why sending three emails per week can double your revenue [47:49]

Connect with Jenn:
Website: thejengreen.com/she-sells
Follow Jenn on Instagram: https://www.instagram.com/jenngreenmarketing/

Free Resources:
Download Jenn's mini, medium, and large lead magnets at thejengreen.com/she-sells to see her funnel strategy in action!

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Take the "What's Your Sales Style Quiz?":
https://www.kristademcher.com/sales-style-quiz

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https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility?

Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach.

Listen in for:

- What people really think about political posting responsibility (the results might surprise you)
- How the rules of political communication on social media have changed
- Krista's honest take on her own history of political posting
- A powerful historical perspective on fighting for what's right in private vs. public
- The military service angle on freedom of speech and platform choice
- How to protect your peace while still making a difference in your sphere of influence

If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator.

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What's Your Sales Style? Find out here!
https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:
https://www.instagram.com/shesellshesellspodcast

What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done.

In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable systems over endless social media posting. From appearing on 300 podcasts in one year to sending three emails per week that increased her revenue by 50%, Holly proves that there's a different way to build a successful online business.

Holly redefines what it means to be visible in business, helping entrepreneurs build sustainable models that support their family goals while still achieving impressive growth. As someone who worked in big five consulting for 22 years before making the entrepreneurial leap, she brings a strategic mindset to everything she does.

Listen in for:
- Why Holly calls social media the "sidecar" instead of the main business driver
- The 70% revenue formula: How email marketing drives most of her sales
- Her "hand raiser" email strategy that creates genuine conversations with subscribers
- How appearing on 300 podcasts in one year built her business foundation
- Why she sends three emails per week (and how it increased revenue by 50%)
- Strategic partnerships and lead magnet swaps that actually work
- How she and her husband work together with quarterly business planning
- Daily schedule strategies that prioritize family time and white space
- Why she started with high-ticket offers instead of low-ticket courses

If you're tired of the social media hamster wheel but still want to grow a profitable business, this episode offers a refreshing perspective on building sustainable success. Holly's insights will help you create systems that work for your life, not against it.

Connect with Holly:
www.hollymariehaines.com/social

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What's Your Sales Style? Find out here!
https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:
https://www.instagram.com/shesellshesellspodcast