Join Tanya Smith for a fresh, practical look at how midlife entrepreneurs, service providers, and coaches can confidently sell on livestream—even if you don’t have a polished studio or haven’t memorized a script.

In this episode, Tanya explores why trust-building always beats “performing,” how creating offer-based content (using her BOSS Formula) gives structure to your video marketing, and why asking for the sale can be as simple as inviting someone to coffee.

With relatable stories, tips for using affiliate offers when you don’t have your own product yet, and tactical strategies like her “Hook, Help, Hint” framework, Tanya makes authentic selling on video feel possible—and maybe even fun.

(00:00) Introduction to Authentic Selling

(05:06) Building Trust in Live Streaming

(15:22) Leading with Value in Content Creation

(26:50) Overcoming the Awkwardness of Asking for Sales

(29:28) Overcoming Sales Fear

(31:40) Reframing the Sales Conversation

(35:40) The Three-Part Selling Process

(41:26) Creating Multiple Revenue Streams

(48:39) Selling Without a Large Following

(54:02) Key Takeaways and Final Thoughts

live streaming, authenticity, selling, trust, content creation, value, marketing, engagement, business strategies, online selling

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